Roy has been immersed in Asian business and culture since 1994 and speaks fluent Mandarin Chinese. He launched ChinaContact in 2005 after working in Shanghai and Beijing for three years and focuses his consultancy practice on China's tourism and hospitality sectors.

Roy holds a bachelor's degree in Chinese and Economics from the School of Oriental and African Studies, University of London. He speaks business level Mandarin Chinese fluently. Roy has made his career in travel and tourism business development with an emphasis on China. He has a deep understanding of China's culture and business practices developed from academia, public and private sector work since 1994. He is an experienced travel marketing and distribution executive involved in e-commerce, online travel and hospitality.

He combines consultation on China's tourism sector with several travel and hospitality ventures in China and the flagship forum on China's Travel Industry, "China the Future of Travel" held annually in London since 2006. Roy keeps a blog on developments in China's travel and tourism sector which is the most comprehensive resource on the subject, since January 2006.

Roy is also a Director of China Business Services and European Director of the China Venture Capital and Private Equity Forum London held annually since 2007. He is a founding member of the China Advisers Network (C.A.N), an association of leading China specialists and advisers from various fields in the UK.

Returning to Europe after a long period of travel industry work in China, Roy founded ChinaContact in 2005 to assist tourism companies, travel providers and tourism promotion bodies eager to discover the tremendous potential of China as both market and destination. Since 2002 until early 2005, Roy was engaged in senior level business development and travel product distribution for the world's leading independent provider of products and services to the travel trade, Gullivers Travel Associates (gta - now part of Travelport).

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