11^th April 2014

Heide

Germany

CTW Chinese Tourist Welcome Awards 2014 showcase best practice examples

15 best ways to welcome Chinese outbound travellers

China is the biggest outbound tourism source market in the world with more than 100 billion US$ spent by 97 million travellers in 2013. How to attract this major market segment and how to turn Chinese visitors into satisfied customers who recommend destinations and tourism service providers to their friends and colleagues? COTRI China Outbound Tourism Research Institute presented 15 answers to this important question in the form of 15 CTW Chinese Tourist Welcome Awards.

Already for the 11th time CTW Awards were given during the COTTM China Outbound Travel and Tourism Market in Beijing, the most important outbound fair for the Chinese market, organized by Tarsus Co. (London).

Fair visitors and officials including the Minister of Tourism of Jamaica and several ambassadors witnessed presentations by the CTW Award winners, some of whom had travelled a long way to Beijing especially for the ceremony.

The international jury in 2014 had to evaluate more applications than ever before, reflecting the growing interest in the Chinese market. The selected gold, silver and bronze CTW Awards were given to private companies and governmental institutions from all continents and from all segments of the industry including also retailers and publishers.

As every year, CTW Awards were given in five categories: Product Innovation, Internet/Media, Service Quality, Marketing, and Overall Performance.

“Chinese tourists travel to ever more diverse destinations and look increasingly for experience instead of sightseeing. This is also reflected in the variety of the CTW Award winners in 2014, which feature ICT solutions as well as specialised duty free companies, luxury hotel groups etc. as well as destinations which are not requiring anymore a visa from their Chinese visitors. The 11th anniversary of the CTW Award clearly showed the strength of the development and the optimism of the market.” said Prof. Dr. Wolfgang Georg Arlt, director of COTRI, who chaired the CTW Award ceremony.

COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.

Further information can be found on www.china-outbound.com.

Full list of winners can be found bellow.

COTRI China Outbound Tourism Research Institute, desk1@china-outbound.com

Tel. +49 481 8555 523, www.china-outbound.com

Chinese Tourist Welcome Award Winners 2014

1.)    Product  Innovation:

RoomsXML – Bronze

Ceres -Silver

Eurail.com – Gold

2.)    Service Quality

Chang you ao zhou 畅游澳洲 – Bronze

Innova  TaxFree Group – Silver

Lux* Resorts –Gold

3.)    Marketing

Sharjah Commerce & Tourism Development Authority – Bronze

WorldDutyFree Group – Silver

Jili tour 吉利游 –Gold

4.)    Internet/ Media

Rwanda Development Board – Bronze

Maldives marketing and public relations corporation- Silver

GBTimes- Gold

5.)    Overall Performance

Gibraltar Tourist Board – Bronze

Gebr. Heinemann SE & Co. KG –Silver

Jamaica Tourist Board – Gold

ChinaContact, a leading market entry specialist consultancy for China tourism and hospitality, will be assisting the Ghana Tourist Board and a significant delegation  of tour operators from Ghana to exhibit at the China Outbound Travel and Tourism Market in Beijing, April 14-16.

Following on ChinaContact’s previous work on behalf of VisitBritain, UKinbound and Visit London among other clients, this year at COTTM the company is working on behalf of Visit London, several UK-based tour operators and the Ghana delegation.  COTTM is held at China World exhibition centre in East Beijing.
Roy Graff, ChinaContact’s Managing Director, will attend the exhibition on 14 and 15 April. On the 16th of April he will be among the delegates at the International Forum on China’s Outbound Tourism which  is held at the new Sofitel Wanda hotel. ChinaContact is IFCOT’s official European partner and registration agent.

ChinaContact is a full service market entry consultancy serving the travel and hospitality sectors. They offer a variety of services from localisation and event production to full representation in China. For an appointment with Roy during his visit to China, email ChinaContact with your requirements or questions.

Contact: info(at)ccontact.com

Tel: +44 20 32399688

Telephone in China: +86 13511013224

More details can be found on the website: www.chinacontact.co.uk