ILTM Asia is the most professionally organized B2B trade show in China at the moment, with a clear focus on luxury travel. It attractsinternational exhibitors, many of which also exhibit at ILTM in Cannes. The vast majority of the exhibitors are hotels. Chain hotels exhibit in an exclusive hall and independent hotels are mostly represented by marketing companies. Tourism boards of several countries were present, namely Britain, Italy, France, Switzerland, USA, New Zealand, Singapore. There was noticeable absence of some destinations that previously attended the show, such as Australia and UAE.

In the experience of our clients that we represented at the event, 80% of the appointments were relevant to their service offering, and a number of the agents requested follow up with specific brands.

On the opening day, a series of talks were arranged for the attendees with the most popular being the workshop run  byHurun Report about the Chinese luxury traveller. The opening forum, while heavily focused on China, provided presentations from speakers that did not shed new light on the fast changing China luxury outbound market. They were either extremely general and high-level or presented dry statistics and numbers about social media that were not helpful in providing practical advice to the visitors on customer engagement. We would hope to see in 2015 a more relevant set of speakers at the forum, that can shed a light on the behaviour of Chinese tourists, how to engage with them and how to win their loyalty.

The exhibition days were quite busy with full schedule of appointments, and the vast majority were targeted (in the case of our clients, the interest was in Chinese buyers, though the event targets all of Asia including Australia, Russia, and India).

The evenings were filled with a large number of hosted parties that were very useful for networking and continuing discussions from the morning sessions, since the scheduled appointments were just 15 minutes long, not enough to discuss actual business.

ChinaContact intends to participate in next year’s ILTM with a larger stand, representing a number of our clients as a way of quickly introducing new entrants to the travel industry in China and cementing relationships for companies present in the market.

ILTM Asia opens the doors to the Asia Pacific community of the luxury travel industry in a time-efficient format; introducing select international suppliers to exclusive Asia Pacific buyers through bespoke appointment programmes and networking sessions. ILTM Asia is the solution to growing your business across precise, lucrative markets.

ILTM Asia Exhibitors have direct access to exclusive Asia Pacific travel buyers through pre-arranged meetings. These precise, targeted face-to-face appointments provide the perfect opportunity to develop new business, enhance relationships, enrich your knowledge and deliver return on investment. ”

Read more on ILTM ASIA website 

ChinaContact is launching specially crafted packages to help you make the most of this highly regarded luxury travel trade event and provide your business with the relevant services to carry out a successful ILTM. Choose and customise a package according to your needs, wishes and budget and our  team of international experts in luxury tourism will support your project from the beginning to the end. We will give you advice tailored to your business to build brand awareness and develop your activities in the Chinese tourism market. We will be present during the whole event in Shanghai and help you manage your time there efficiently and attract the right kind of customers for your business.

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The International Luxury Tourism Market Asia is the occasion for you to reach the new wave of high-net-worth Chinese tourists. They are looking for unique overseas experiences and are aiming at destination outside Asia for their holidays. With its long experience in the Chinese tourism market and in brand building and China market entry strategy, our ChinaContact team — led by Managing Director Roy Graff, accomplished business development and marketing specialist— will show you the way to a whole new pool of business opportunities.