This package is aimed at small businesses that can start taking a few steps to be more visible online to Chinese potential clients and customers.

For any inquiry please contact us at : info@chinacontact.org

Download your package here and benefit from 15% discount until the 31st of October 

 The GREAT China Welcome Charter was launched yesterday, 26th of March.

Top tips from VisitBritain include:  

•          Emphasise heritage and human interest in your marketing
•          Respect the Chinese culture
•          Remember that China is bigger than Europe – don’t treat it as just one market
•          Be active on social media (Sina and Tencent Weibo collectively reach over half the Chinese population)

The Summit, which followed the unveiling of a new Charter earlier this month, provided UK hoteliers, destinations, attractions and tour operators with the opportunity to hear first-hand from some of the world’s leading experts about the scale and opportunities of the rapidly-growing Chinese outbound tourism market.

Experts at the Summit included Professor Dr Wolfgang Arlt, Director of the Chinese Outbound Tourism Research Institute, who spoke about the global perspective of the Chinese market, and Roy Graff, Managing Director of ChinaContact, who shared essential knowledge for tourism operators on getting their businesses ‘China ready’.

Panellists from VisitBritain, China Holidays, UK Visas & Immigration and Union Pay International answered questions on the trends, challenges and opportunities that Chinese visitors to Britain present, while some of Britain’s best known tourism brands demonstrated China readiness in action with case studies and examples of best practice.

Sandie Dawe, CEO of VisitBritain, said:“Our goal is simple – to make Britain the most welcoming destination in Europe for the Chinese visitor. In order to do this we are providing the industry with guidance on what they need to become ‘China ready’.

“The GREAT China Welcome programme will underpin our work in China and move us towards our ambitious target of welcoming 650,000 Chinese visits a year by 2020 – worth nearly £1.1 billion annually to the UK economy.” 

Earlier this month the Chartermark was unveiled at Blenheim Palace by VisitBritain CEO Sandie Dawe, Cultural Minister Counsellor Mr Xiang Xiaowei, Lady Henrietta Spencer-Churchill and Keith Williams, Executive Chairman of British Airways – a founder member of the Charter.

 ~ENDS~

What is China Edge?

China Edge inaugural launch event

3 July 2013 at the May Fair Hotel, London

For Next Workshop visit ChinaEdge.co.uk

To receive updates on upcoming workshops and events, you can:

• Follow on Twitter @chinaedge
• Join our LinkedIn Group
• Join our Facebook Group
• Subscribe to alerts – enter your email and choose ‘China Edge Workshops and Events’ from the subscription options.

This BBC report about a small restaurant in Brighton is a case in point. The owner of the restaurant at first did not understand why more and more Chinese tourists were coming in, becoming noticeably the most frequent customers. When he started asking, the answer was simple and amazing (for social marketers) – a Chinese celebrity chef had visited the restaurant and blogged about it on the micro-blogging site Sina Weibo. With his followers reposting many times, the name and location of the restaurant trended high on searches for restaurants in Brighton on the Chinese search engines. Most young Chinese are highly computer literate and would take time to research online every destination they plan to visit. When they looked for the ‘best restaurants in Brighton’, this particular one consistently came tops.

As proof of how social media in China can directly affect your business, this is a pretty good example.

China Travel Distribution Summit Partners with PhoCusWright

Guangzhou, China, Jun. 4th- TravelDaily (www.traveldaily.cn), China’s leading online publisher and event organizer with emphasis on distribution, marketing and technology in the travel and tourism industries, announced today it will partner with PhoCusWright to host the 2012 China Travel Distribution Summit in Shanghai from Sep. 12 to 13 2012.

The China Travel Distribution Summit 2012 will bring together some of the world’s and China’s most influential travel industry leaders and executives to discuss core issues affecting travel.

“Despite a global downturn that has been impacting the world economy since late 2008, China remains the hotspot of the world’s travel market by achieving 22.4% growth in the number of outbound travelers for 2011,” said Charlie Li, founder and CEO of TravelDaily.

In two days of keynote speeches and panel discussions, industry leaders will explore how travel organizations can partner to improve market share, build customer loyalty and collaborate to revitalize the travel and tourism sectors.

“At this crucial moment, participants in our summit seek solutions that can help transform, drive efficiency and improve bottom-line performance for their business in this extremely complex digital world.,” says TravelDaily’s Li. “By working together with PhoCusWright, the world’s leading research authority and executive event organizer for the travel industry, we are confident we can create a truly interactive and inspiring event for travel decision-makers.”

“In the midst of a global travel, tourism and hospitality industry jolted by advances in technology and ongoing economic uncertainty, China continues to represent an area of significant opportunity for travel companies. As China’s middle class grows, millions of travelers are empowered to venture beyond their borders for the first time,” said Philip C. Wolf, chairman of PhoCusWright. “PhoCusWright’s partnership with TravelDaily underscores our commitment to this key market.”

“High Touch, High Tech” is the main theme of the 2012 China Travel Distribution Summit. TravelDaily conferences are regarded as the most prestigious industry events by Chinese travel professionals and global travel companies interested in investing in China.

Distinguished speakers for this conference include:

Min Fan, CEO, Ctrip
Glenn D. Fogel, Head of Worldwide Strategy, Priceline Group
Bart Tompkin, Managing Director, Amadeus China
Robbie Cooke, Managing Director and Group CEO,Wotif.com
Guangfu Cui, CEO, eLong
Zhiwen Huang, President, Mangocity.com Ltd.
Fritz Demopoulos, Partner, Queen’s Road Capital
Richard Wiegmann, Managing Director, Trust International
Rodney Bao, CEO, Jinjiang International E-commerce Co. Ltd
Sandra Leonhard, Director Web Strategy& Business Development, TUI Travel
RJ Friedlander, Founder&CEO, ReviewPro
Qinghua Hong, CEO, Lvmama.com
Zhixiang Wu, CEO, Tong Cheng Travel Network
Dan Wacksman, Senior Vice President, Outrigger Hotels & Resorts
Justin Luo, CEO and Co-Founder, Tujia
Ron Cao, Managing Director, Lightspeed China Partners
Yu Qian, Principal, Fidelity Growth Partners Asia
Jay Wang, CEO, Aotian Huijin
Yu Wang, Vice President, Spring Airlines
Barry Volinskey, Founder, Evature
Serge Faguet, CEO, Ostrovok.ru
Evans Jia, Co-founder and COO, Zizaike Travel
Sandy Liu, CEO, Zhuna.cn

The 2012 China Travel Distribution Summit will be held at the Wyndham Bund East Shanghai, Sep. 12-13, 2012. The conference is now open for registration and the super early bird rate will be valid through Jul. 1^st. For more information, please visit the event website: http://summit.traveldaily.cn

About TravelDaily
TravelDaily (www.traveldaily.cn) is China’s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industries.

Our China focus, up-to-the-minute news and feature stories, and in-depth analysis by leading industry experts will keep you up-to-date on the latest industry trends.

About PhoCusWright

PhoCusWright (www.phocuswright.com) is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.

PhoCusWright is a wholly owned subsidiary of Northstar Travel Media LLC.

China Luxury Network, Jing Daily and ChinaContact jointly hosted two high velocity seminars to explore new ways in which hospitality and luxury brands can improve performance with this dynamic new consumer group. At the event, CLN released findings from recent research on the aspirations and preferences of Chinese consumers. The event pinpointed industry best practices in catering to affluent Mainland Chinese tourists and provided strategic and tactical recommendations to convert fast-emerging luxury consumers to loyal customers.

“I greatly enjoyed the information that was presented and look forward to (hopefully) working with you in the future.”

Vacheron Constantin North America

“You shared the perfect combination of culture, market insight, nuance, and political realities. As an immersive content-rich experience it was non-pareil.”

Presentation set includes:

The full set is available for download following receipt of payment. The total cost is only £188.00 (€228, $288 – price may vary depending on exchange rates) payable by credit card or Google Wallet.

For your convenience, if you prefer to purchase the Event Presentation Package in North America, please contact renee@chinaluxurynetwork.com from China Luxury Network.