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ChinaContact Monthly Newsletter May 2014

Manuela — Mon, 02 Jun 2014 18:01:32 +0000

China Outbound Tourism

Monthly Newsletter

May 2014

Monday 2nd June

Greetings!

In our last weekly newsletter, Horst Lommatzsch, former Director Destination Management Asia at the German National Tourism Organisation, reminded us that although Chinese tourists are increasingly fond of independent travel, many of them continue to join group tours. And China’s growing middle class will continue fueling this large number of group tourists that discover outbound travel for the first time.

For our Monthly newsletter, Mr Lommatzsch kindly accepted to tell us more about the case of Germany as, it is true, lately much of the news we get focus on the rivalry between Paris and London for rich Chinese, outshining the other European countries :

What are the major changes you witnessed in China tourism to Germany between 2008 and now?

Horst Lommatzsch: The number of Chinese tourists visiting Germany has increased.The most visited cities remain the same as before. One of the major changes is that group travels do no longer visit 10 countries in 10 days; however, Chinese tourists’ average stay in Germany is still short, the time for sightseeing is limited and mainly used for shopping.

Another change is that Germany now offers new programmes for individual travel such as self-driving, river cruising and more and we hope that, thanks to such initiatives, individual travel will increase.

[…]

Read the full interview on our website

ChinaContact is very thankful to Mr Lommatzsch for sharing with us these valuable insights.

Last week I attented TDS Asia in Singapore where I took part in a panel discussion entitled “Where Should You Invest? Compare APAC’s Fastest Growing & Most Popular Marketing Channels”, my presentation on the shift from group travel to independent travel is now available on our website.

Sylvie and I are attending ILTM Asia June 2-5, in Shanghai, and have a stand under the brand name of China Edge. I would be happy to personally meet you there. Please contact us to arrange an appointment.

Roy

———————————–

If you have China related stories or questions to contribute, send them to us by email info@chinacontact.org.

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

China Edge China-Ready Programme

China Edge presents first China-Ready Certificate

to Hervé Léger London

China Edge, a collaboration of China and luxury specialists presents Hervé Léger with the first China-Ready certification as part of the programme of training for Bond Street Association retailers on engaging with Chinese consumers.

The modular training programme from the China Edge Academy is the first of its kind delivered in the UK and provides luxury brands with the knowledge and tools to plan, engage and deliver tailored services to the global Chinese consumer. It provides insights into the Chinese luxury consumer and cultural awareness training to enhance the understanding of nuanced cultural and behavioural differences that affect consumer habits and sales for luxury brands and retailers…

News From The WWWorld…

Top Stories Of The Month


First rule of Chinese tourism: Give them what they want This month’s episode of On China with Kristie Lu Stout focuses on China’s outbound tourism. She talked to a panel of industry insiders about how to cater to China’s rush of outbound tourists. Martin Rinck, Asia-Pacific President of Hilton Worldwide; Jane Sun Chief Operating Officer at CTrip.com and Chen Xu, researcher at the Chinese Tourism Academy share first-hand experiences and knowledge to illustrate the rapid changes in Chinese tourists’ behaviour and expectations. Read more	Savvier online strategies urged to win new creed of Chinese FITs Speaking at the EyeforTravel Travel Distribution Summit Asia, Roy Graff, managing director of ChinaContact, shared that China’s FIT segment is the company’s focus: “WTO has projected that by 2020, Chinese outbound trips will hit 200 million, but the real figure is likely to be more than 300 million. Competition for group travel is stiff nowadays, and more destinations are becoming more Chinese-friendly, making themselves accessible to independent Chinese travellers,”… Read more	Travel trade calls for shake-up to meet mainland China tourist boom From Auckland to Angkor Wat, Chinese tourists are exploring the world in numbers that has the travel industry rushing to lay out the welcome mat. The challenge remains whether businesses and governments can co-ordinate the right reception strategy. Travel lobby executives complain governments are asleep to the economic and job-creation potential Chinese tourists can bring… Read more

General Outbound News

Travel Destinations

Africa

America

Asia

Europe

Oceania

In Tanzania, all eyes are on Chinese tourists and investments
The changing face of Chinese tourism, Australian tourism businesses need to become more sophisticated
Wellington’s first visitor guide dedicated to Chinese tourists
New Zealand and Australia face off to attract Chinese tourists
Chinese tourists come to Tasmania for lavender bears

Luxury Tourism

Travel and Hospitality

Selling to China’s coming generation of (Wealthy) seniors

Retail

5 digital marketing basics for luxury brands in China
4 unique characteristics of Chinese shopping habits
C hina enters new luxury market era
Brands need to keep up with changes in China’s luxury consumption patterns
Chinese shoppers cite Britishness as a reason to buy UK luxury brands
Why global recovery could depend on China’s taste for luxury

Hospitality

Aviation

Online and Digital News

Online Travel

E-commerce and M-commerce

Social Media

Sincerely, Roy and the ChinaContact Team

Stay Connected

Disclaimer: With the exception of articles published on the ChinaContact blog, articles mentioned and linked in this newsletter have been curated to bring you news and information about topics relating to Chinese outbound tourism. The opinions expressed in these articles are of the authors only and are not endorsed by ChinaContact. We make every attempt to verify the accuracy of news stories. We are not held liable for any inaccuracies or misrepresentations in these articles.

You can follow our news and shared articles on Twitter, LinkedIn, blog, Google+ and find China related videos on YouTube or our blog.

Useful Links

ChinaContact Website

ChinaAdvisers Network

China Edge

ChinaContact on linkedin

China Edge on Linkedin

ChinaContact Tourism Network on Linkedin

(1000+ members)

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors. Working with destinations, operators, brands, hospitality providers, media and events.We provide Strategy development, marketing planning, engagement, training and business development for the world’s most dynamic and promising tourism and consumer market

About China Edge

China Edge delivers strategy, training, social media marketing and consumer engagement in the UK for luxury retail and hospitality.

Email China Edge at:

info@chinaedge.co.uk

Follow China Edge on Twitter

Want to receive weekly updates?

If you are interested in the weekly news update, please go to your profile preferences page by clicking on the link at the bottom of this email and select the weekly update as well as the monthly newsletter.

Register Your .cn Domain Name

Having a .cn domain provides confidence to local customers. More worrying is that if a cyber squatter registers your .cn domain before you, they can publish a fake website, and potentially divert customers away. ChinaContact can help you register for a one-time, all-inclusive fee; seamless and fast!

Learn more here

Advertise on Travel Link Daily

For an instant connection to more than 56,000 travel professionals in China, connect with TLD to start advertising, publish stories and recruit staff.

The Travel Daily Conference will address the hot topics in China’s online travel market and maximize learning and communicating opportunities for industry executives with insightful sharing from leading companies.

Plan-Ahead:

2014 China Focused or

2-5 June, Shanghai

(Meet ChinaContact team members)

- Travel Daily Conference, 3-4 September, Shanghai

- Incentives, Business Travel and Meetings Expo China, CIBTM 17-19 September, Beijing

- World Travel Market, WTM3-6 November,

London (Meet ChinaContact team members)

-China International Travel Mart, CITM 14-16 Novembre, Shanghai

-China Outbound Travel & Tourism Market 2015,

COTTM, 14-16 April 2015 National Agricultural Exhibition Centre, Beijing.

Follow all the China related trade events by

subscribing to our events calendar

Catch Up With Our Archives

Archived Weekly China tourism updates

Last month’s Monthly China Outbound Tourism Newsletter

ChinaContact | +44-20-81239528 | newsletter@chinacontact.org |http://chinacontact.org

Leyoba LTD.

3 Cannon House

London, SE26 6EN

ChinaContact Weekly Newsletter, 26th May 2014

Manuela — Mon, 26 May 2014 20:20:43 +0000

ChinaContact

Weekly Newsletter

26th May, 2014

Greetings!

Last week we talked about the shift from mass group travel to individual travellers from China. This is a new phenomenon and the shift is happening fast. However thanks to the addition of new people to the middle classes in China, tourists continue to join groups and discover outbound travel for the first time. There is a fast growth in independent travel but the numbers of group tourists is still much larger and will continue to grow in the foreseeable future, generated by people living in 2nd and 3rd tier cities all over China.

Thanks to Horst Lommatzsch, former Director Destination Management Asia at the German National Tourism Organisation, for reminding us of this important fact.

Reminder:

ChinaContact Managing Director Roy Graff and, Business Development Manager Sylvie Chen will attend TDS Asia, Singapore. And on the 27th Roy will take part in a panel entitled “”Where Should You Invest? Compare APAC’s Fastest Growing & Most Popular Marketing Channels”.

From June 2 to 5 they will also be present at ILTM Asia in Shanghai where the will have a stand under the brand name of China Edge.

Should you also attend these events, do not hesitate to contact us to arrange a meeting.

Last Week’s Headlines

in the Tourism Sector

Top stories of the week

The world is falling all over itself to attract Chinese tourists

Chinese tourists have caught the international travel bug and the rest of the world is desperately hoping they never lose it.

It’s a safe bet that the dizzying pace of growth of Chinese outbound tourism will continue as more people earn enough money to visit the likes of Paris, New York, Sydney and London.

Understandably, Chinese tourists have become a hot commodity…

Vietnam drops out of race to become Chinese tourists destination

Earlier this year, developers in Vietnam had high hopes for turning the country into a prime destination for Chinese tourists.

These aspirations have all come to a grinding halt this week as violent anti-China riots rage across the country and Chinese tourists flee in fear of being harmed.

Chinese travel agencies have suspended their tours to Vietnam,[…] several airlines are canceling flights from China to Vietnam…

China outbound Tourism:

Zero-fare tours make comeback among Chinese travellers: The popularity of zero-fare tours among Chinese travellers has rebounded six months after China implemented its new tourism law banning them …

Travel destinations for China Tourism :

Obama opens floodgates to Chinese tourists: The number of Chinese tourists visiting the U.S. is expected to grow by 21% in to 2.1 million this year…

China-CEE Tourism Coordination Center opens in Budapest: Shao Qiwei, Chairman of CNTA, called for non-stop air travel between China and the CEE countries, and simplified visas…

Australia strengthens appeal among Chinese groups with Union Pay and other customised services including hiring Chinese-speaking staff and producing Chinese marketing campaign…

Chatsworth House is one of most popular destination with Chinese visitors: In a survey, 31% of respondents said their dream destination in Britain was Chatsworth House and gardens…

To grow tourism in SA, look all the way to China: China has moved from being South Africa’s 9th-largest tourism source market to the 4th-largest in 2013…

Luxury Tourism and Retail :

Chinese tourists lead global trend in tax-free shopping:

82% of Chinese travellers feel shopping is a vital part of their holiday…

Luxury in China goes down-market to reach broader consumer base: A growing number of luxury brands in China are adapting their strategy, last example to date: Burberry opened a storefront on Tmall.com…

———————————–

If you have China related stories or questions to contribute, send them to us by email info@chinacontact.org.

Sincerely, from the ChinaContact Team

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors.

Working with destinations, operators, brands, hospitality providers, media and events.

chinacontact.org

About China Edge

China Edge delivers strategy, training,

social media marketing and consumer engagement in the UK for luxury retail and hospitality.

Visit China Edge

Follow China Edge on Twitter

China Kick-Start Programme

China Edge launched a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing,

culture and language

by providing a complete toolkit with accompanying

hands on guidance from start to finish.

Read more

Plan-Ahead

China Focused or Related Events

- 2014 Travel Distribution Summit Asia,TDS Asia: 27-28 May, Raffles City Convention Centre, Singapore

- 2014 International Luxury Travel Market Asia, ILTM Asia: 2-5 June, Shanghai

- Travel Distribution Summit China, TDS China:3- 4 September, Shanghai

- Incentives, Business Travel and Meetings Expo China, CIBTM: 17-19 September, Beijing

- 2014 World Travel Market, WTM, 3-6 November. ExCeL, London

- 2014 China International Travel Mart, CITM: 14-16 November, Shanghai

Follow all the China related trade events by

subscribing to our events calendar

Catch Up With Our Archives

Archived Weekly China tourism updates

ChinaContact | +44-20-81239528 | newsletter@chinacontact.org |http://chinacontact.org

ChinaContact Monthly Newsletter, March 2014

Manuela — Tue, 01 Apr 2014 10:11:53 +0000

China Outbound Tourism

Monthly Newsletter

March 2014

Tuesday 1st April

Greetings!

The GREAT China Welcome Charter by VisitBritain has been successfully launched last week during a summit at the London Hilton Metropole. The online guide created by ChinaContact is now available, it provides background cultural and business information, practical tips, and links to further assistance, to any UK based business wishing to target the Chinese market. In addition, an assessment form will help evaluate companies’ “China-readiness”. Visit VisitBritain website for more information on the Charter.

Earlier this month, the ChinaContact Team welcomed a new member: Sylvie Chen, Business Development Manager. Sylvie is Taiwanese and has over 10 years of experience in the tourism sector, she will be an asset to our growing business. See below to learn more on her background and connect with her via LinkedIn.

Last but not least I will be attending several trade shows in Asia in the coming months and would be happy to personally meet you at any of these event. Please contact us to arrange an appointment. I will be at COTTM in Beijing in April, TDS Asia in Singapore in May where I will speak about China travel market and finally Sylvie and I will have a stand at the ILTM in Shanghai in June under the brand name of China Edge.

Roy

———————————–

If you have China related stories or questions to contribute, send them to us by email info@chinacontact.org.

Save the date: China Edge Annual Conference

17 June 2014

The May Fair Hotel, London

Following on the successful conference in 2013, China Edge Forum on the Luxury Chinese Consumer Market returns to our home at the May Fair Hotel. This year, we will provide practical advice and insights into consumer behaviour, marketing channels and present luxury retail hospitality case studies through panel discussions and fire-side chats.

Registration will be available on the China Edge website later this month. For sponsorship or speaking opportunities, please write to info@chinaedge.co.uk

VisitBritain Great China Welcome Charter

VisitBritain has created a comprehensive modular visitor preparation and marketing scheme, The GREAT China Welcome Chartermark. It allows hotels, restaurants, visitor attractions and other tourist facing companies access to a comprehensive suite of services that will enable them to target and fully prepare to serve what is the largest high spending consumer group the World has ever known.

Under the scheme, the leading specialist Chinese advisors and agencies are taking part in supporting the industry in the preparation for, and targeting of Chinese tourists. This includes cultural training for non-Mandarin speaking staff, Mandarin web and digital marketing specifically tailored to attract the Chinese audience, translation services and point of sale advice. These include ChinaContact, Qumin, China Edge and COTRI.

ChinaContact believes that part of the problem of attracting and maintaining a large volume of high spending Chinese customers is that business managers are unsure of where to start and who to turn to for assistance. The Chartermark scheme overcomes that problem. […]

Sylvie Chen, Business Development Manager at ChinaContact

Sylvie has worked for a leading luxury travel agency in Taiwan since 2002. Her most recent role was Director of Marketing and Product Development, where she was responsible for developing new tour itineraries and maintaining supplier relationships as well as presenting and selling the tours to high-end and incentive clients. She has a rich international background and intimate knowledge of clients’ needs and expectations, having lived, studied and worked in France and Canada. Sylvie joins ChinaContact as Manager of Business Development.

Sylvie on LinkedIn

Special Features


ILTM Asia 2 – 5 June 2014 with ChinaContact ChinaContact is pleased to offer an opportunity for luxury hospitality and retail brands to be represented under the China Edge brand at ILTM Asia. With this specially crafted package you will: Be represented at ILTM Asia by China Edge senior staff Benefit from an experienced local team. Receive full buyer contact list and introductions to interested trade buyers. Enjoy promotion on China Edge and ChinaContact social media in China. See our package and prices	China Edge Workshop on 14th May *Chinese luxury consumer insights and Chinese cultural awareness training* This workshop aims to enhance your understanding of nuanced cultural and behavioural differences that affect consumer habits and your sales. Learning to be sensitive to these cultural differences and finding out more about your customers leads to higher loyalty, retention, referrals and profits. You will be briefed on various areas of Chinese culture and etiquette. Read more and register for the event	VIDEO : Are luxury brands missing out on a lucrative market? Luxury brands in the UK could be missing out on a lucrative market by underestimating the spending power of Chinese students. The consultants China Edge held an event at the May Fair hotel in London to discuss the issue. Propeller spoke to Roy Graff, founder of China Edge, and Joyce Du from China Confidential, the Financial Times’ premium research service specialising in the Chinese market. Watch the video

News From The WWWorld…

General Outbound News

Travel Destinations

Africa

Chinese students spend next half year in Seychelles
Kenya tourism takes aim at Chinese market
Social media holds key in Kenya’s bid to attract Chinese tourists
Egypt Ministry of Tourism sends Chinese tourists on safari

America

Metro Vancouver is a growing gateway for Chinese tourists
Los Angeles works to lure Chinese tourists
Chinese tourists expected to flock to Jamaica after visa restrictions being lifted
Hawaii tourism should target the meetings, convention market from China
Earning Trinidad&Tobago’s share of Chinese tourism boom

Asia

Chinese travel agents stop selling tickets to Malaysia
Bali strives to lure more Chinese tourists
Taiwan: Quota for mainland tourists to be raised by 33%
Taiwanese travel agencies pay to speed up Chinese applications
Travel website launched for Chinese visitors to Taiwan
Japan back on Chinese tourists’ itineraries
Macao taps into sports tourism market

Europe

France : New destination to get married for Chinese
UK welcome mat for Chinese tourists
Visa fast-track opened by Italy for Chinese tourists
Waddesdon Manor preparing to welcome Chinese tourists
Portuguese shopping centres vie to attract Chinese tourists
Ireland named ‘Best Potential Destination’ at Chinese awards ceremony
Chinese tourists ‘to flock to Colchester’

Oceania

Luxury Tourism

Travel and Hospitality

Hilton and Shangri-La are best at making Chinese consumers happy
Big-spending Chinese tourists will receive multiple-entry visas for Korea
Lagerfeld joins luxury brands’ rush to build hotels with Chinese tourists in sight

Retail

Stories are the new luxury good for Chinese
High-end malls in Southern California court shoppers in China
Craftmanship trumps bling for China’s discerning luxury shoppers
Chinese Students flock to France to fill Luxury’s demand for China know-how
Hermes shrugs off China worries as profits rise
Harrods boss offers to pay for an in-store customs officer to help wealthy tourists
Why localization is vital to Chinese luxury marketing
5 stereotypes about Chinese luxury consumers debunked
Chinese luxury shoppers flocking online
Luxury brands slowing China expansion

Aviation

Online and Digital News

Online Travel

China outbound visa service ByeCity secures $20 million from Alibaba
Ctrip, Alibaba may soon collaborate in online travel sector
Global travel sites target fast-growing China market
Ctrip moves into Hong Kong OTA space
TripAdvisor’s China website comes under fire
Baidu’s investment in Qunar fuels competition with Ctrip
New category for the Digital Innovation Asia Awards: Most relevant Chinese digital presence (E-Tourism China Award)

E-commerce

The important role of e-reputation in the cosmetic marketing in China
Chinese consumers will be able to buy almost anything inside Wechat

Social Media

Tencent takes a 15% stake in Chinese online retailer JD.com to take on Alibaba
Chinese netizens sharing behaviour on social media
The 5 top social media networks in China
WeChat sees resurgent growth, now has 355 million active users
China mobile search development in 2013
China internet sector’s potential M&A landscape

Sincerely, Roy and the ChinaContact Team

You can follow our news and shared articles on Twitter, LinkedIn, blog, Google+ and find China related videos on YouTube or our blog.

Useful Links

ChinaContact Website

ChinaAdvisers Network

China Edge

ChinaContact on linkedin

China Edge on Linkedin

ChinaContact Tourism Network on Linkedin

(1000+ members)

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors. Working with destinations, operators, brands, hospitality providers, media and events. We provide Strategy development, marketing planning, engagement, training and business development for the world’s most dynamic and promising tourism and consumer market.

About China Edge

China Edge delivers strategy,

training, social media marketing and consumer engagement in the UK for luxury retail and hospitality.

Email China Edge at:

info@chinaedge.co.uk

Follow China Edge on Twitter

Want to receive weekly updates?

Register Your .cn Domain Name

Learn more here

Advertise on Travel Link Daily

For an instant connection to more than 56,000 travel professionals in China, connect with TLD to start advertising, publish stories and recruit staff.

Plan-Ahead:

2014 China Focused

9-11 April, Beijing

(Meet ChinaContact team members)

- Incentive Travel & Convention, Meeting China, IT&CM

14-17 April, Shanghai

- World Travel Fair, WTF

9-11 May, Shanghai

- Travel Distribution Summit Asia, TDS

May 27-28, Singapore

(Meet ChinaContact team members)

- International Luxury Travel Market Asia, ILTM

2-5 June, Shanghai

(Meet ChinaContact team members)

- Incentives, Business Travel and Meetings Expo China, CIBTM

17-19 September, Beijing

- World Travel Market, WTM

3-6 November, London

(Meet ChinaContact team members)

- China International Travel Mart, CITM

13-16 November,Shanghai

Follow all the China related trade events by

subscribing to our events calendar

Catch Up With Our Archives

Archived Weekly China tourism updates

Last month’s Monthly China Outbound Tourism Newsletter

Stay Connected

ChinaContact | +44-20-81239528 | newsletter@chinacontact.org |http://chinacontact.org

Leyoba LTD.

3 Cannon House

London, SE26 6EN

Roy Graff at the Travel Distribution Summit Asia 2013, Singapore

Manuela — Mon, 03 Mar 2014 14:51:10 +0000

On the demographics and the segmentation of the travel market in China.

Travel Distribution Summit Asia 2014 will take place in Singapore on May 27-28th, read more HERE

Protected: China tourism industry presentation for workshop attendees – access with code

admin — Fri, 07 Jun 2013 00:19:34 +0000

Travel Distribution Summit Asia (28-29 May) giving China a huge focus

admin — Wed, 08 May 2013 09:10:08 +0000

This year’s Travel Distribution Summit Asia (28-29th May, Singapore) is set to be Asia’s most exciting travel event of the year.

Don’t miss this year’s debut China Focus initiative!

Our Speakers – Qunar.com, ChinaContact, Dragon’s Trail, My ALN, Spring Airlines, Wonderful Copenhagen (China from an international perspective) and Chengdu University
Our Sessions – This year’s ‘Spotlight Focus on China’ is split in to 2 sessions on the Distribution track, including (1) Profiling and Understanding the Chinese Customer and (2) Shape Your Business Strategy to Cater for the Profitable Chinese Consumer
Our Master Classes – To make it even more interactive, we are holding two Master Classes on Marketing Tourism in China – find out more here
Our Partners – Travel Link Daily, ChinaContact

All of this on top of the most challenging, interactive and interesting debates in travel. You can see the agenda here:- events.eyefortravel.com/tdsasia/agenda/

For registration enquiries please feel free to email my colleague Andrew Lillie alillie@fc-bi.com.

——————

ChinaContact will be represented by Managing Director, Roy Graff who will be speaking at the two master classes and the China focused panel discussions. To arrange a meeting with Roy at the sidelines of TDS Asia, please contact us using the contact form.