Roy Graff
Founder
Roy has been immersed in Asian business and culture since 1994 and speaks fluent Mandarin Chinese.
He launched ChinaContact in 2005 after working in Shanghai and Beijing for three years and focuses his consultancy practice on China’s tourism and hospitality sectors. Roy founded China Edge in 2013 as a training and advisory business for UK retailers and hospitality providers. Roy holds a bachelor’s degree in Chinese and Economics from the School of Oriental and African Studies (SOAS), University of London.
He has made his career in travel and tourism business development with an emphasis on China. He has a deep understanding of China’s culture and business practices developed from academia, public and private sector work. He is an experienced travel marketing and distribution executive involved in e-commerce, online travel and hospitality. Roy held senior business development positions at Gullivers Travel Associates & Octopustravel.com (London & China), Expedia (London) and Travel Leaders Group (New York). Roy serves pro-bono as Director of Eco and Heritage Tourism at JUCCCE, a China based NGO.
Sylvie Chen
Director of Operations
10 years in sales and 6 years in charge of the product development, specialised in custom-made products, polar tour, adventure programs of Sunshine Travel Agency (BCD Taiwan)
Raised in Taipei, Taiwan, Sylvie has a multicultural background of living and working in Taiwan, China, Canada and France. Her most recent role was Director of Marketing and Product Development for a leading luxury travel agency in Taiwan since 2002. She had been responsible for developing new tour itineraries and maintaining supplier relationships world-wide as well as presenting and selling the tours to high-end and incentive clients. Sylvie is also a licensed Tour Leader with a rich international background and intimate knowledge of clients’ needs and expectations.
Delphine Klein
Executive Assistant and Client Relations Executive
Delphine Klein, a French native, also speaks English and Mandarin Chinese.
Delphine graduated with a Master’s degree in Foreign Languages and International Business, specialised in Marketing, in France. She also studied at Wuhan University of Technology as an MBA student and worked as a marketing assistant in Shanghai.
She joined ChinaContact’s team in 2014 and is involved in project management, marketing and sales as well as being Roy’s executive assistant.
Leon Wang
Marketing Executive
Leon Meng Wang is a native Chinese speaker, he speaks fluent Cantonese and Mandarin.
After working as marketing specialist in media and entertainment sector in China, Leon has gained profound insight into the tourism and hotel industry from his master study at Oxford Brookes University. His major is international hotel and tourism marketing, with particular focus on Chinese social media marketing. In 2013, Leon lead a project regarding the challenges and opportunities of social media-marketing for international hotel companies in China. Leon supports the team with his marketing experience in both event organization and social media strategy.
Cindy Zhou
Public Relations
Cindy Zhou leads the PR program at ChinaContact for China market. She has a communication and media production career spanning about ten years.
Cindy is the founder of TongDao, a club to immerse Chinese high-end consumers in unique world experience. Through TongDao, global brands are provided with direct access to China’s new class of wealthy consumers, an important market that is notoriously difficult to access.
Prior to it, Cindy has 5-year experience in strategic communication counseling with FleishmanHillard, Weber Shandwick and Hill & Knowlton. Coupled with a solid understanding of the working of the media world, she demonstrates strengths in research and media relations for both multinational and local brands.
Cindy began her career with Germany’s leading newspaper Süddeutsche Zeitung. Later she joined 21st Century Business Herald, a prominent China’s business daily focusing on China’s outbound investments as well as main international events including Davos World Economic Forum, COP15 and APEC Summit.
Cindy holds a Bachelor’s degree in Sociology from Fudan University.