ChinaContact Market Entry Services

When you have the commitment and motivation to enter the Chinese market, our team will facilitate your market entry using a holistic approach that addresses the specific needs of your business.

From reviewing and auditing your services to developing a full market entry strategy, our experienced advisors will know which market segment in China to target and what is the right approach.

We will support you every step of the way to oversee the branding and localisation of your product, implementation of the market entry strategy and ROI measurement.

Our expertise is especially relevant to

Destinations (national tourist boards, regional tourist boards, city tourist boards and convention bureaus)

Hotels (International and national hotel chains, resorts, boutique and specialty hotels)

Airlines

High End Tour Operators

Attractions and Activities

Luxury Retail Outlets

Our Services:

  • Service audit and assessment

Audit of your products and services, and review of the market in terms of current engagement and performance.

  • Advice and consultation to become China ready

Strategic advice for Greater China market entry, suggestion of products line and services for the target market, development of a marketing plan.

  • Training on Chinese culture, hospitality and business negotiations

  1. Training to sales, customer service and product staffChinese cultural awareness training
    • Chinese Business Etiquette
    • Chinese travel industry landscapewake up
    • Chinese corporate and incentive travel overview
    • Marketing and Distribution in China’s travel sector
    • Best practice in hospitality and service to Chinese traveller

2.  Tour Guide Training – How to work efficiently with Chinese groups. In English/Chinese

    • Training with real case studies in all different scenarios
    • Chinese cultural awareness training, special for tour guide and escorts

  • On demand Chinese (Mandarin or Cantonese) concierge and customer service operators

    • Available 24 hours a day, 7 days a weekConcierge-service
    • Answers as your brand, solves your customers’problems
    • Dedicated telephone line, local call rates
    • All calls recorded for quality control
    • A fraction of the cost of a full time Chinese speaking concierge
    • Supervised and guaranteed service quality

VisitBritain Great China Welcome Charter

gbThe GREAT China Welcome Charter and accompanying web portal is a great initiative by VisitBritain to encourage more British business to engage with the fast growing Chinese tourism market. ChinaContact are proud to have assisted VisitBritain with the ‘How to’ guide to entering the Chinese tourism market.

 

Complete our Self-Assessment Form to get free analysis and advice on the next steps to become “China Ready”