Digital leaves a big imprint on China – can make or break any travel business

If there is one big conundrum that continues to grip the Chinese travel market, then it has to be about ascertaining what influences a travel shopper’s decision-making in today’s multi-channel, multi-device shopping scenario. This riddle isn’t a straightforward one, especially considering that China has over 620 million Internet users and 500 million mobile Internet users.

This facet makes the upcoming 2014 TravelDaily Conference, scheduled to take place in Shanghai (September 3-4, 2014), an extremely important event for the travel industry.

“The pace with which the travel industry is evolving in China can be unsettling for any business if tactics aren’t suitably improvised,” says Charlie Li, founder and CEO of TravelDaily, China’s leading online publisher and event organizer.

This year’s main theme, “China Edge”, and the overall conference agenda underlines the fact that one can’t afford to slip up in the increasingly fragmented travel planning and buying space, where avenues for buying travel offerings are on the rise. Also, as the digital space continues to get stronger, travel suppliers and intermediaries are scrutinizing every move.

“Till 3-4 years ago, passengers used to majorly rely on face-to-face interactions with offline agents for their trips. And today if an entity can’t gain traction with e-commerce, then a business just can’t survive going forward!” says Sandeep Bahl, who is scheduled to speak on the first day of the 2014 TravelDaily Conference.

Figures, too, substantiate Bahl’s observation.

By 2015, e-commerce transactions in China are expected to touch US$ 540 billion, or 10% of total retail transactions, according to KPMG. Another striking projection: by 2016, Alibaba is being tipped to surpass Wal-Mart as leading global retail network!

Cream of the industry

Senior executives from Ctrip.com, eLong, Google Travel, Air Asia X, Booking.com and Amadeus among others are scheduled to speak about several key topics:

• China’s online travel landscape-Who will be the winners?
• How the global players adopt an effective China entry strategy?
• How the travel brands execute a multi-channel and multi-screen strategy?
• How the innovations in ground transportation space will impact the travel ecosystem? How the travel companies would benefit from the innovations?
• How the travel websites improve their online conversion by leveraging analytical tools and optimizing shopping experience?
• Investment Panel: Lessons we can learn and Looking for the next big thing

The 2014 TravelDaily Conference is conducted in both English and Chinese – simultaneous interpretation is available.

Register Now to be part of this distinguished gathering to facilitate new ideas and drive improvements for the travel industry. Use the discount code “E011″ during registration to enjoy 10% discount.

PROGRAM | SPEAKERS | SPONSOR | REGISTER

2014 TravelDaily Conference
In Affiliation With PhoCusWright Inc.
September 3 – 4, 2014
Le Méridien She Shan
Shanghai, China

Contact:
Echo Zeng
Tel: +86 20 2882 9757
E-mail: [email protected]
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