About

Testimonials

Born of dedication and passion to promote the sustainable growth of China’s tourism industry, ChinaContact was launched in 2005 by Roy Graff following his return from 3 years of work in China on behalf of Gullivers Travel Associates.

Roy has been involved with Chinese tourism since 1996 and developing tourism business in and with China since 2002.  He enjoys world-wide reputation as a leading expert on luxury and independent retail, tourism and hospitality sectors in China.

It is common knowledge that business in China stands or falls based on who you partner with, regardless of how brilliant your product may be. This is why we recommend that you only work with reliable and reputable partners. To enable this, we will assist you in building relationships for a sustainable and robust China growth strategy.

Roy has over 18 years of tourism industry experience in business development, marketing, distribution, sales and e-commerce. From 2002-2005 he was tasked with the full scale development of independent travel business in China on behalf of Gullivers Travel Associates (Since 2012, owned by Kuoni). During that time he developed excellent relationships with leaders of the Chinese tourism sector and build a strong reputation for excellence and cultural awareness. He is a fluent Mandarin Chinese speaker and student of Chinese philosophy, literature and poetry.

As Managing Director of ChinaContact, Roy works with national and regional tourism promotion boards, luxury hotel chains, high-end tour operators, technology companies, retailers and event companies on strategies and implementation of China market access. He offers is own personal experience and facilitates introductions to high-level executives, senior officials and media publishers in China.

[…Click here to read Roy’s full biography]

The ChinaContact team is comprised of multi-lingual, creative and experienced marketing and research professionals located in Beijing, Shanghai, Taipei and London. Our core team is supplemented by talented freelance staff that work on project-basis for campaigns and events.

ChinaContact have worked on a wide variety of projects focused on luxury tourism, hospitality and tour activities as well as working with client from related sectors in high-end retail services. Over the years, we have consulted to national tourist boards in Europe, North America, Africa, Middle East, Central and South America. We provided market entry services to luxury tour operators, online travel companies, corporate travel companies, hotel chains etc. from USA, Canada, Peru, United Kingdom, Russia, Ireland, Holland, Denmark, Italy, Croatia, Israel, Ghana, Costa Rica, Indonesia and other countries.

Commitment to a better world

Project Director – Eco and Heritage Tourism, JUCCCE.org

JUCCCE’s Eco-heritage projects aim to increase China’s Eco-heritage capability by leveraging our mayoral training program as a channel to bring best practices and inspiration to local urban and rural planners across China. JUCCCE conducts regular classes for city mayors and other senior officials with the China Executive Leadership Academy of Pudong and the Government Training Academy in Beijing.

 

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