With the advent of a bilateral tourism agreement signed between the US and China at the end of 2007, the Chinese industry was excited about the prospects of a new shining and sought after destination for their clients. Equally excited were the US state and city tourism promotion bodies and private tour operators eager to […]
The China Outbound Travel Education Series – part 11: USA as a destination
August 31, 2009 By 1 Comment
The China Outbound Travel Education Series – part 10: Europe as a destination
August 24, 2009 By Leave a Comment
With the United Kingdom signing the ADS agreement in January 2005, all EU member states are now ADS destinations. The non-EU member states Switzerland, Iceland and Norway have also signed bilateral ADS agreements with the Chinese government in 2004. As a result, Chinese certified travel agencies are allowed to promote and organise tourist groups (5 […]
The China Outbound Travel Education Series – part 9: Where do they go?
August 17, 2009 By 1 Comment
Statistics on China are, in a word, confusing. The arrival figures as registered by the receiving countries and the departure figures as registered by the customs in China do not match at all. The main reason for this is the fact that Chinese customs only register the first destination upon leaving China. As so many […]
The China Outbound Travel Education Series – part 8: Who is the Chinese traveller?
August 10, 2009 By Leave a Comment
Who? Among the 1.3 billion people in China, clearly not everybody can afford a trip overseas. Disparity in income and living standards is very high. Research shows that at least 150 million people have an income level of middle class and above, privileged enough to afford travel abroad. Given the continuous growth of the economy, […]
The China Outbound Travel Education Series – part 7: Advertising and PR
August 3, 2009 By Leave a Comment
International branded PR companies now operate in most of the big cities in China primarily servicing international companies. There are many local advertising and PR companies with outstanding performance that offer value and know their target audience well. Advertising and PR studios (small enterprises) often provide very good and specialised services. · It is common […]
The China Outbound Travel Education Series – part 6: Internet, social media and online marketing
July 27, 2009 By 1 Comment
This is a basic overview of what travel companies and destinations should consider before embarking on a digital marketing campaign in China: Due to the fast economic growth and high education levels in China, internet usage has been booming in the past decade. Young urban professionals are morel likely to obtain their travel information online […]
Copyright © 2015 Leyoba Limited (UK). No unauthorised use of content allowed.