Real life example of the power of Chinese social media to drive profits through Chinese tourists

IWOM – Internet word of mouth is a hot topic in China these days. The sheer number of social media users in China is staggering. The Chinese tend to pay attention to what celebrities and opinion leaders are doing and many take advice online from people they follow on social media websites like Sina Weibo. […]

ChinaContact launches a first for UK&Ireland: a private internet technology tour to China

In a first for the UK and following on the successful ‘geeks on a plane’ tour from Silicon Valley to China and Japan in June, ChinaContact has taken the initiative in organising a dedicated internet technology tour for British and Irish entrepreneurs and investors which will introduce them to the cutting edge of technology innovation in China. The tour will take place from 23-31 October visiting 5 cities and combining education, networking and high quality sightseeing. By visiting both the most developed cities and second tier cities where growth is at its fastest, the group will gain a deep insight into the opportunities that exist in this vast market.

The China Outbound Travel Education Series – part 6: Internet, social media and online marketing

This is a basic overview of what travel companies and destinations should consider before embarking on a digital marketing campaign in China: Due to the fast economic growth and high education levels in China, internet usage has been booming in the past decade. Young urban professionals are morel likely to obtain their travel information online […]

Conversation with Christine Lu: The China Internet space and Sichuan Food Festival at New China Club, Euston, London on 24th July

ChinaContact, in partnership with China Advisers Network and The China Business Show, Invite you to: Cocktails and networking with Christine Lu, founder of the China Business Network Christine will share her experiences of the recent Geeks on Plane tour to Japan and China and discuss the future of internet and social media in China. You […]