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Eurostar launches its first ever Weibo campaign targeting the Chinese market 

September 16, 2014 By

Eurostar, the high-speed rail service connecting the UK to mainland Europe, is today launching a new video-centric, Weibo campaign targeting Chinese students living in Paris and London. The competition invites entrants to submit short videos of their favorite spot in Paris or London, to be in with the chance of winning a luxury Eurostar trip for […]

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Chinese Social Media Underutilised by London Hotels, China Edge Study Shows

July 6, 2014 By

Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers. China Edge surveyed […]

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ChinaContact Weekly Newsletter, 22nd April 2014

April 22, 2014 By

      ChinaContact Weekly Newsletter   22nd April, 2014 Greetings!     For the last couple of weeks, rumors claimed that Baidu’s travel website Qunar was discussing a partnership or even a possible merger with Ctrip the largest OTA in China ( Baidu’s Qunar Said to Be in Merger Talks With Ctrip, Bloomberg). If such […]

Filed Under: China outbound tourism update, ChinaContact blog, Weekly Newsletter Tagged With: , , , , , , , , , , , ,

ChinaContact Weekly Newsletter 27th January 2014

January 27, 2014 By

      ChinaContact Weekly Newsletter   27th January, 2014 Greetings !   On Jan 22nd took place the Hurun/Chopsticks Club event sponsored by Bank of China, where Roy Graff was a guest speaker and panel chair on the luxury Chinese outbound travel market, click here to see his presentation. Last week, Hurun Report also published […]

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The 3 things we learned from the most followed foreign luxury brands in China

September 10, 2013 By Leave a Comment
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3 essential social media tips for the Chinese luxury market Melody Booker – 10 September 2013 Chinese luxury shoppers are demonstrating incredible buying power as the personal income continues to grow and RMB appreciates in value. Mainland Chinese are the biggest single group of tax-free shoppers in the world (according to the 2012 research by […]

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Real life example of the power of Chinese social media to drive profits through Chinese tourists

August 2, 2013 By

IWOM – Internet word of mouth is a hot topic in China these days. The sheer number of social media users in China is staggering. The Chinese tend to pay attention to what celebrities and opinion leaders are doing and many take advice online from people they follow on social media websites like Sina Weibo. […]

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