Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers. China Edge surveyed […]
ILTM Asia 2014 – Exhibition Review
June 30, 2014 By
ILTM Asia is the most professionally organized B2B trade show in China at the moment, with a clear focus on luxury travel. It attractsinternational exhibitors, many of which also exhibit at ILTM in Cannes. The vast majority of the exhibitors are hotels. Chain hotels exhibit in an exclusive hall and independent hotels are mostly represented […]
Are luxury brands missing out on a lucrative market?
March 29, 2014 By
Luxury brands in the UK could be missing out on a lucrative market by underestimating the spending power of Chinese students. The consultants China Edge held an event at the May Fair hotel in London to discuss the issue. Propeller spoke to Roy Graff, founder of China Edge, and Joyce Du from China Confidential, the […]
Video summary of the China Edge launch event, 3 July 2013
November 7, 2013 By Leave a Comment
China Edge successfully held its second sold out workshop
November 7, 2013 By Leave a Comment
6 November / London China Edge, the UK luxury retail and hospitality training and marketing group for the Chinese consumer market into the UK, held its second workshop on Wednesday 6 November at Getty Images Gallery in London. The workshop, sponsored by Getty Images Gallery and Perrier Jouet Champage, focused on the Chinese luxury consumer […]
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