Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers. China Edge surveyed […]
The 3 things we learned from the most followed foreign luxury brands in China
September 10, 2013 By Leave a Comment
3 essential social media tips for the Chinese luxury market Melody Booker – 10 September 2013 Chinese luxury shoppers are demonstrating incredible buying power as the personal income continues to grow and RMB appreciates in value. Mainland Chinese are the biggest single group of tax-free shoppers in the world (according to the 2012 research by […]
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