China market entry for luxury tourism, hospitality & retail
The Hurun Report Conference, sponsored by Bank of China was the place to be to hear about the latest, and fast-changing trends in Chinese High Net Worth Individuals. The event aimed at introducing to UK brands the opportunities and challenges of this growing market. Experts in media, business and tourism, all focusing on China, covered topics […]
Summary of live streaming from World Travel Market: China Tourism Industry by Daniel Tschudy This is a collection of tweets from this event. Busy room, over 100 people. Majority have been to China. Talk starts with population background, very basic stuff. 32 mln people employed in tourism in China. 12,000 travel agencies and 300,000 hotels […]
July 09 2009 / TravelMole feature column The summer is here. But tourism does not seem to be picking up as it should. Blame Swine flu? Recession? twitter? Michael Jackson? What I do know is that Chinese people continue to want to travel abroad and will find ways and means of doing so, no matter […]
Organised by China Advisers Network and TiE-UK, this event will be discussing entrepreneurial experience in China, India, and UK by inviting entrepreneurs from Chinese and Indian background as well as those that have done business in both countries to talk about their experiences.
Registration: https://www.123signup.com/register?id=zrcmc
China and the Global Financial Crisis In response to all these questions and in light of the current situation, Chopsticks Business, Schmittzehe & Partners China Advisory and Chatham House are hosting a series of three panel discussion events in 2009 aimed at the business community to provide insight into what is happening in China and […]
An outbound tourism perspective on the global recession.
Is the economic crisis hitting China’s outbound tourism market? It would seem not, from casual observation. There is no sense of panic among agents I have spoken to. While tourism to China has slowed down dramatically with hotels in the luxury end reporting 30% capacity or worse, outbound travel has been boosted recently with travel to Taiwan relaxed further to allow more Chinese to go there.
The reason I am focused on promoting tourism development with China is because I have witnessed first hand the dynamic growth and immense potential of the sector. I have felt the energy of the people working in the sector in China and seen the hunger of Chinese to travel overseas. The pace of growth and expansion has overwhelmed me when I was working there in 2002-2005 and since then, each time I return I can see that the Chinese travel professionals are even more sophisticated and knowledgeable.
What this means is that Western companies and destinations need to get smarter in how they market and sell travel services in China. It used to be the case that simply becoming an approved destination (ADS) was enough to start getting tour groups, and a photo-op with a Chinese government leader got you all the business you needed. This is no longer true. Consumers shop around, research destinations online and share experiences with others that have been on chat rooms and web forums.
London / 24 March 2008 ChinaContact, a leading market entry specialist consultancy for China tourism and hospitality, will be assisting the Ghana Tourist Board and a significant delegation of tour operators from Ghana to exhibit at the China Outbound Travel and Tourism Market in Beijing, April 14-16. Following on ChinaContact’s previous work on behalf of […]
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