Regent Street, London W1, is delighted to announce the launch of a new website for Chinese visitors, Regentstreetonline.cn, which is packed with key features designed specifically to meet the needs of the growing number of Chinese visitors.
Research supplied by international shopping experts, Global Blue, proves that the Chinese are one of the top international markets on Regent Street. Chinese visitor numbers have increased by 15% year on year and it is predicted to triple over the next five years, making China the fastest growing market on Regent Street.
82% of Chinese travellers state that shopping is an integral part of their trip to the UK, which inspires Regent Street to develop and to consistently deliver the ultimate shopping experience. The lifestyle destination offers a wide array of luxury brands such as Burberry, Watches of Switzerland, Hamley’s and Hunter.
The Chinese website is mobile and tablet optimised, making it effortless for Chinese visitors to keep up to date with the latest Regent Street information whilst on the move. It is also designed in a wide screen format to suit the preferences of the Chinese audience.
Regent Street brands are highlighted through a show reel on the homepage along with other exciting video content featuring the latest events and activities the street has to offer. A simplified brand search with comprehensive information providing opening times, makes the website useful for visitors planning their trip. In addition, the downloadable Regent Street Walking Guide, which highlights various art installations in and around Regent Street has been translated into Chinese.
The website uses Bing Maps which offers travel directions which can be used to plan a whole trip from the user’s starting destination to Regent Street.
Chinese visitors will have the opportunity to write testimonials which will be posted on the website allowing them to pass on tips and advice to others. This element of RegentStreetOnline.cn adds a unique aspect and aims to maximise the Regent Street shopping experience.
RegentStreetOnline.cn is connected to social media platforms WeChat and Weibo, which combined have 635 million active users. RegentStreetOnline.cn aims to engage its users by releasing exciting promotions, competitions, and regular updates through these social media platforms.
The launch of the new Chinese website, the Regent Street Guide published in a range of languages including Chinese, and the development of the Regent Street shopping app, all demonstrate Regent Street’s ability to create a welcoming environment for all visitors.
http://www.regentstreetonline.cn/
*Research supplied by Global Blue.
About Regent Street:
Regent Street, London W1 ranks along with Fifth Avenue, Rodeo Drive and Champs Elysees, with its famous shopping curve designed by John Nash in 1811, as one of Europe’s finest purpose built shopping streets. Global fashion and lifestyle brands such as Burberry, Jaeger, GOAT, Hunter, Kiehl’s, Watches of Switzerland, Michael Kors, Longchamp, Austin Reed, J.Crew and Penhaligon’s can be found on the Mile of Style and its adjoining side streets – Conduit Street and the Regent Street Quadrant, presenting a diverse offer for the discerning shopper. The Regent Street app, which is available to download here, is a new innovative shopping aide that uses beacon technology, all contributing to the ultimate shopping experience. The world class retail offer on Regent Street is neatly partnered by the wide selection of restaurants, cafes, fine dining establishments and smart in-store bars, all of them perfect for a pit-stop, mid-shop.
http://www.regentstreetonline.com/
Press release produced by Regent Street:
For further information please contact Beth Stanford or Chelsea Peterson.
Tel: +44 (0)20 7287 9601
Email: [email protected], [email protected]
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