CHINACONTACT WEEKLY NEWSLETTER 11th November, 2013 Greetings! Last week’s WTM workshops and evening networking reception on China were a great success. They were attended by a large audience of tourism, business and marketing professionals from all around the world. CHINA EDGE SUCCESSFULLY HELD ITS SECOND SOLD OUT WORKSHOP: Prepare your business for the Chinese visitors […]
China Edge & COTRI Cocktail Reception: New Chinese Independent Traveller
October 23, 2013 By Leave a Comment
China Outbound Tourism Market – a phrase that seemed far-fetched just 10 years ago, is now the most important trend in international tourism, as China in 2012 became the number one source market for tourists and the largest spender of all tourist nationalities. China has repeatedly surpassed estimates and broken records in tourism. According to […]
Visa Reform is a Golden Opportunity for British Brands
October 15, 2013 By Leave a Comment
Visa Reform is a Golden Opportunity for British Brands (Press Release / 15 October, 2013 ) In the afterglow of China’s National Day “golden week” of holiday shopping, George Osborne has announced changes to the visa application process for Chinese coming to the UK, making it a more attractive option. Chinese are now the largest […]
Wishing all my industry colleagues a successful and happy World Travel Market
November 4, 2012 By
Excel, London 5-8 November: Check out the China related events and forums taking place during the WTM. If you miss them but still want some advice on how to approach the China market, feel free to send us a message and myself or a colleague will get back to you and try to schedule a […]
Summary of live streaming from World Travel Market: BRICS session
November 16, 2011 By Leave a Comment
Summary of live streaming from World Travel Market: BRICS session This is a collection of tweets from the event. Adam Wu, CBN: China projected to be top outbound market by 2015. Chinese are highest spending tourists. China ADS agreement is bilateral tourism agreement to promote tourism in both directions. The main challenge to grow […]
Summary of live streaming from World Travel Market: China Tourism Industry by Daniel Tschudy
November 16, 2011 By 1 Comment
Summary of live streaming from World Travel Market: China Tourism Industry by Daniel Tschudy This is a collection of tweets from this event. Busy room, over 100 people. Majority have been to China. Talk starts with population background, very basic stuff. 32 mln people employed in tourism in China. 12,000 travel agencies and 300,000 hotels […]
Hotelbeds aiming for healthy growth in China and Asia as they celebrate 10 years
November 16, 2011 By 1 Comment
At the recent WTM (World Travel Market) in London I interviewed Joan Vilà, Managing Director of Accommodation & Destinations Sector at Hotelbeds and TUI PLC, the parent company. Hotelbeds are 10 years old and have unveiled a revamped brand and some growth goals at the WTM this year in London. They intend to increase investment in […]
WTM Showcasing new and diverse destinations and travel themes in China
October 29, 2008 By Leave a Comment
3rd annual WTM-ChinaContact Forum on China’s Tourism Industry 12 November 2008, WTM, Excel, London UK Showcasing new and diverse destinations and travel themes in China London, UK 29 October 2008: Chinese tourism, both inbound and outbound, has been growing steadily for over 10 years and has overcome many challenges. This year has been particularly hard […]
China tourism experts make the case for attracting wealthy Chinese on luxury tours in Europe
October 17, 2008 By Leave a Comment
When World Travel Market hosted the second annual WTM-ChinaContact forum on China’s tourism industry on 14th November, delegates were keen on discovering the way to profitable tourism business from China. Due to knowledge and communication gaps between the Western and Chinese tourism industries, Chinese tourists have been gaining a poor reputation for low-cost, low quality travel. The forum speakers were unanimous in declaring that this is based on the misconception that Chinese tourists are poor and badly behaved. They contend that marketing efforts should target the wealthy elite and white collar workers who spend on quality and style both at home and abroad. Equally important is providing adequate information to Chinese before they travel and managing their expectations of unfamiliar destinations.
When things look bad, find a market that continues to grow and win business there – lessons from China
October 9, 2008 By Leave a Comment
The reason I am focused on promoting tourism development with China is because I have witnessed first hand the dynamic growth and immense potential of the sector. I have felt the energy of the people working in the sector in China and seen the hunger of Chinese to travel overseas. The pace of growth and expansion has overwhelmed me when I was working there in 2002-2005 and since then, each time I return I can see that the Chinese travel professionals are even more sophisticated and knowledgeable.
What this means is that Western companies and destinations need to get smarter in how they market and sell travel services in China. It used to be the case that simply becoming an approved destination (ADS) was enough to start getting tour groups, and a photo-op with a Chinese government leader got you all the business you needed. This is no longer true. Consumers shop around, research destinations online and share experiences with others that have been on chat rooms and web forums.
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