From CNN: How to impact and influence Chinese travel choice

  CNN segment interviews industry experts on the China outbound tourism bonanza and what companies can do to benefit. Hilton’s Martin Rinck may not know how to pronounce Weibo, but his remark on keeping up with the fast changes in China’s digital marketing landscape are very resonant. Ctrip’s spokesperson says their hotel listings show which […]

Are luxury brands missing out on a lucrative market?

Luxury brands in the UK could be missing out on a lucrative market by underestimating the spending power of Chinese students. The consultants China Edge held an event at the May Fair hotel in London to discuss the issue. Propeller spoke to Roy Graff, founder of China Edge, and Joyce Du from China Confidential, the […]

Video Roll – Luxury Chinese Tourism

Roy Graff at the Travel Distribution Summit Asia 2013, Singapore

On the demographics and the segmentation of the travel market in China. Travel Distribution Summit Asia 2014 will take place in Singapore on May 27-28th, read more HERE

Video summary of the China Edge launch event, 3 July 2013

How to get Chinese tourists – conversation with Roy Graff on China Weekly Hangouts

Roy being interviewed about Chinese coming to the UK, on Sky News

Watch this 3 minute interview from 14 August 2012 about British government hopes to treble the number of Chinese visitors. It is worth mentioning that while the person that made the announcement, former Culture Minister Jeremy Hunt has been given a new job in the cabinet reshuffle, the Minister that opposed any relaxation of entry […]