Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers. China Edge surveyed […]
ILTM Asia 2014 – Exhibition Review
June 30, 2014 By
ILTM Asia is the most professionally organized B2B trade show in China at the moment, with a clear focus on luxury travel. It attractsinternational exhibitors, many of which also exhibit at ILTM in Cannes. The vast majority of the exhibitors are hotels. Chain hotels exhibit in an exclusive hall and independent hotels are mostly represented […]
From CNN: How to impact and influence Chinese travel choice
May 30, 2014 By
CNN segment interviews industry experts on the China outbound tourism bonanza and what companies can do to benefit. Hilton’s Martin Rinck may not know how to pronounce Weibo, but his remark on keeping up with the fast changes in China’s digital marketing landscape are very resonant. Ctrip’s spokesperson says their hotel listings show which […]
Video Roll – Luxury Chinese Tourism
March 17, 2014 By
China holidays calendar 2014
December 15, 2013 By
The China State Council agreed on the 2014 official holiday calendar. This is an annual complex task to allow people to have longer continuous holidays by bridging weekends and making up for it by working a weekend before or after. The loner breaks suitable for long-haul travel: Chinese New year: 31 January-6 February National Day: […]
Video summary of the China Edge launch event, 3 July 2013
November 7, 2013 By Leave a Comment
Chinese ingenuity will not be stopped by another tourism law… is CNTA fighting a losing battle?
October 25, 2013 By Leave a Comment
On the 1st of October, China’s government began to implement the national tourism law which is intended to regulate the market for group travel, improve the quality of packaged tours and prevent unscrupulous travel operators from selling deeply discounted trips in the aims of making profits from shopping commissions and selling of optional excursions. The aim […]
签证改革为英国品牌创造良机
October 15, 2013 By Leave a Comment
新闻稿 2013年10月15日 在刚刚结束的‘黄金周’购物热潮之后，George Osborne宣布了英国签证申请程序的改革，使其对中国人更巨吸引力。 中国消费者是全球奢侈品市场的头号主力, 但超过六成的消费是在海外进行的 – 英国大有机会在奢侈品市场分一杯羹。据报道，中国游客在英国的人均消费为八千英镑，游客数量的显著增长将会为准备充分的英国品牌带来巨大商机。 “签证改革是多年来努力游说的结果”, China Edge总监、中国出境游专家Roy Graff先生如是说。但他同时认为目前的进步是远远不够的，“除了为鼓励商务游而推出的优先处理权和加急服务(收费服务), 我认为英国应该加入申根签证协议, 并且为商务人士及其他重点人群提供长期、多次往返的签证。” 英国签证改革正值中国的《旅行法》推出之际出现， 《旅行法》于今年“十·一”正式实行，它对旅行社包括购物在内的活动进行规范 。各旅行社需要对目前的产品及服务进行调整以适应新法律，尤其是根据第35条的相关规定：“旅行社不得以不合理的低价组织旅游活动，诱骗旅游者，并通过安排购物或者另行付费旅游项目获取回扣等不正当利益”。 中国的旅行社日常经营将面临干扰, 一些传统上受欢迎的, 并且高度依赖购物回扣的盈利的线路将会有明显的人数缩减。在旅行社纷纷调整战略以应对新形势的同时，英国通过简化签证申请程序以及各大品牌与消费者的互动，将有机会从现存的高端消费需求中获利。 “英国奢侈品牌目前有很多可以做， 这些事情可以帮助他们能够更有效地定位目标消费人群，更好地为消费者服务”China Edge的Jeremy Gordon先生说：“然而只有小部分的英国品牌真正采取有步骤有计划的战略迎合前来英国的中国消费者, 大部分还只是对中国市场比消费者本身跟感兴趣。” Gordon表示，各大品牌应当审查自己针对中国游客的策略及服务, 与出境游服务商通过中国社交媒体合作, 同时加强店内的服务和培训。 这些奢侈品牌及全英购物目的地关注的热门话题将会在于11月份在伦敦举行的世界旅游市场大会期间被进一步阐述。China Edge 将会于11月6日伦敦Getty Gallery举办“与中国游客同行”为题的研讨会。 欢迎前来参会（WTM）的中国旅游代理商免费参加China Edge的工作坊和傍晚的招待会。届时你将有机会与到场的当地旅游供应商及酒店进行交流。预留席位，请联系我们。 活动详情: 与中国游客同行- 中国旅游业及旅游法概览 时间: 11月6日, 8:00-11:00am 地点: The Getty Gallery, London. 注册费 £50 + VAT/预约费 活动预约网站: https://chinaedge071113-pr.eventbrite.co.uk 联系人: 葛儒烨先生: 电话: 13051520113 […]
Visa Reform is a Golden Opportunity for British Brands
October 15, 2013 By Leave a Comment
Visa Reform is a Golden Opportunity for British Brands (Press Release / 15 October, 2013 ) In the afterglow of China’s National Day “golden week” of holiday shopping, George Osborne has announced changes to the visa application process for Chinese coming to the UK, making it a more attractive option. Chinese are now the largest […]
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