China market entry for luxury tourism, hospitality & retail
Chinese OTA Ctrip is building the accelerated growth momentum shown by the strong results in the recent quarters. And going forward, it is targeting even a bigger slice of the total pie. By Ritesh Gupta TravelDaily.cn Correspondent If there is one entity in the Chinese travel e-commerce category that stands out for its sustained investment, […]
Priceline: OTA model has significant advantages for the consumer By Charlie Li, China TravelDaily The secret to The Priceline Group’s success may not be evident from watching Mr. Shatner’s mugging as the “Priceline Negotiator.” One key is that outside North America, the company drops its name-your-own-price model and uses a traditional booking model that […]
Next stop: Asia Australia’s biggest online travel group Wotif kicks into gear for regional expansion Republished with permission by China TravelDaily Wotif.com has cornered the online accommodation booking space in Australia and New Zealand, turning over US1.1 billion worth of bookings per year for the 10,000 accommodation providers in Australia and New Zealand and 7,000 […]
China Travel Distribution Summit Partners with PhoCusWright Guangzhou, China, Jun. 4th- TravelDaily (www.traveldaily.cn), China’s leading online publisher and event organizer with emphasis on distribution, marketing and technology in the travel and tourism industries, announced today it will partner with PhoCusWright to host the 2012 China Travel Distribution Summit in Shanghai from Sep. 12 to 13 […]
This is a basic overview of what travel companies and destinations should consider before embarking on a digital marketing campaign in China: Due to the fast economic growth and high education levels in China, internet usage has been booming in the past decade. Young urban professionals are morel likely to obtain their travel information online […]
The reason I am focused on promoting tourism development with China is because I have witnessed first hand the dynamic growth and immense potential of the sector. I have felt the energy of the people working in the sector in China and seen the hunger of Chinese to travel overseas. The pace of growth and expansion has overwhelmed me when I was working there in 2002-2005 and since then, each time I return I can see that the Chinese travel professionals are even more sophisticated and knowledgeable.
What this means is that Western companies and destinations need to get smarter in how they market and sell travel services in China. It used to be the case that simply becoming an approved destination (ADS) was enough to start getting tour groups, and a photo-op with a Chinese government leader got you all the business you needed. This is no longer true. Consumers shop around, research destinations online and share experiences with others that have been on chat rooms and web forums.
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