Summary of live streaming from World Travel Market: China Tourism Industry by Daniel Tschudy
This is a collection of tweets from this event.
- Busy room, over 100 people. Majority have been to China. Talk starts with population background, very basic stuff.
- 32 mln people employed in tourism in China. 12,000 travel agencies and 300,000 hotels
- Rail network in China highly developed (puts US to shame really). Domestic tourism grows to Lhasa, Hainan and Taiwan. Lhasa is exotic. Hainan is the Chinese Hawaii, Taiwan is the new hot spot recently opened up. (missed out top destinations like Beijing, Hangzhou, Xian)
- (Taiwan not strictly domestic tourism. Need visa, different currency. Politically sensitive issue) the forbidden City treasures are kept in then Taipei National Palace museum.
- Inbound tourism boosted by global events hosted in China like Olympics, World Expo, F1, Asian Games etc.
- China Olympic Games was a showcase to confirm China’s position on the world stage. World Expo was about the world coming to woo Chinese visitors.4.4 foreign visitors.
- 2010 saw 55 million visitors. That includes Taiwan, Hkg.
- China 3rd destination in the world. Only 5 destinations offer sufficient service level to foreign visitors. Beijing is 4th destination city, want to have 10 million visitors by 2016.
- HKG is here included as Chinese destination. Not sure they will agree with that. For MICE the destinations are just SHA and BEJ.
- Beijing’s Olympic legacy left great convention centers and infrastructure for major events.55 hotels of 5*.
- SITE to meet in Beijing during CIBTM.
- Incentive trips mostly go to Shanghai. ICCA to meet in SHA in 2013.
- Outbound leisure travel: 1500 outbound licensed agencies. 3 JV operators got outbound license. JTB, TUI, AMEX-CITS. Only large JV at the moment,
- Internet growth drives access to information on destinations. From 384 mln in 2009 to 551 mln by 2012 (expected).
- (stats on demand for outbound is sourced on UNWTO study from 2003. Very outdated) the number of approved destinations (ADS) is now 135 at least. Asia destination at the top are Japan, Korea, Singapore. HKG and Macau are the top but are part of China culturally.
- Outbound MICE: demand for Australia,SE Asia, Dubai.
- Corporate travel to other BRIC nations and SE Asia.
- Singapore investing heavily for Chinese incentive and meetings as well as leisure. Building casinos and entertainment.
- Conclusion: China not right for everyone. Most impact in and around Asia. Total numbers mask the bias towards China and its surroundings.
- And need help of experts to facilitate relationships and tailor the product.
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