China Outbound Travel Handbook 2008
This handbook was written from two distinct business views – Chinese local expertise and Western experience of doing business in China. As such, it provides practical information you can use as well as insight into the challenges of dealing with China’s tourism industry and how to prepare for them.
The China Outbound Travel Handbook will give you the basic understanding and insight to begin operating in this challenging, complicated but potentially hugely profitable market place. You will learn who is travelling abroad, what are the best ways of reaching them, how the travel industry is organised in China and how to show your hospitality to Chinese visitors abroad. This handbook is the travel industry professional’s definitive and user friendly tool for effective promotion and marketing in China. It will facilitate the establishment of profitable relationships with the right counterparts in China and improve your ability to welcome the Chinese traveller successfully.
There are between 250 and 300 million Chinese today that are financially able to travel overseas. 2011 outbound numbers reached over 65 million. WTO estimates this number reaching 100 million by 2015. There are over 800 licensed outbound travel agencies in China. The number of countries given ADS (Approved Destination Status) is more than 140 and still increases.
It is an exciting time to be working in tourism, with China representing the single greatest growth opportunity in the world to western travel destinations and tourism companies.
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