Born of dedication and passion for the growth of China’s tourism industry, ChinaContact launched in 2005 by Roy Graff who has been developing tourism business in China since 2002. Roy enjoyes a world-wide reputation as a leading expert on the tourism and hospitality sectors in China.
It is common knowledge that business in China stands or falls based on who you partner with, regardless of how brilliant your product may be. This is why we recommend that you only work with reliable and reputable partners. To enable this, we will assist you in building relationships for a sustainable and robust China growth strategy.
This website will provide you with background information about the tourism industry in China and can be the start off point to work with reputable, trustworthy partners for a variety of critical and relevant services you will need when doing business in China as a travel destination or service provider.
Roy has over 18 years of tourism industry experience in business development, marketing, distribution, sales and e-commerce. From 2002-2005 he was tasked with the full scale development of independent travel business in China on behalf of Gullivers Travel Associates (now gta by Travelport). During that time he developed excellent relationships with leaders of the Chinese tourism sector and build a strong reputation for excellence and cultural awareness. He is a fluent Mandarin Chinese speaker and student of Chinese philosophy, literature and poetry.
As Managing Director of ChinaContact, Roy worked with national and regional tourism promotion boards, hotel chains, tour operators, technology companies and event producers on strategies and implementation of China market access.
