ChinaContact Weekly Newsletter 27th January 2014

ChinaContact

Weekly Newsletter

27th January, 2014

Greetings !

On Jan 22nd took place the Hurun/Chopsticks Club event sponsored by Bank of China, where Roy Graff was a guest speaker and panel chair on the luxury Chinese outbound travel market, click here to see his presentation.

Last week, Hurun Report also published its 2014 Survey on Chinese Luxury Consumer. The results show that High Net Worth Chinese individuals are travelling more often for business matter (up to 8 days a month) and that although their leisure time decreased by 20%, travelling remains their preferred leisure activity.

The conclusions of the survey also revealed the UK is their favorite destination for the secondary education of their children, and comes second, after the US, for undergraduate studies and above. An opportunity for the British tourism sector not only to welcome more young Chinese but also their family coming to visit.

Last but not least, the Financial Times’ China Confidential research group project 112 million outbound travellers in 2014, a 15% increase on 2013. No doubt this new wave of Chinese tourists will be a top priority for destinations.

Last Week’s Headlines

in the Tourism Sector

Top Stories of the Week :

The French beating the British to the punch?

China’s rapid outbound tourism growth shows no signs of stopping

On the 17 January 2014, London Evening Standard published an article about the reaction of business leaders and politician to the announcement by Paris of a fast-track 48-hour visa processing system for Chinese tourists.

Seizing the opportunity ofthe celebration of the 50th anniversary of the establishment of diplomatic relations between the two countries, France aims at easing access to Chinese tourists, and this move could dramatically impact London…

ChinaContact MD Roy Graff provides his analysis to this vexing issue.

According to an update by the UNWTO, China is the largest outbound tourism market for the second year in a row, after surpassing Germany in 2012.

Destinations should be ready to welcome an increasing number of Chinese tourists: higher pay, more annual leave, relaxed visa policies, worsening mainland pollution, and overloaded domestic tourism infrastructure will all be factors driving a new wave of Chinese travelers abroad in the coming years.

China outbound Tourism:

Chinese travellers prefer independent travel, rely on online world to make choices: Chinese tourists want to take the time to choose their destination, their hotel etc., and they want to do it by themselves, searching on the web….

Taobao rescues Chinese travelers needing a visa: No need to go to the embassy any more, Chinese citizens can now buy their visas directly on China popular e-commerce site: Taobao…

China’s Outbound Tourism as a lever for China’s international politics:“China’s economics and politics are always interwoven and anyone that does business there must be aware and be vigilant” says ChinaContact MD, Roy Graff…

Travel destinations for China Tourism :

Northern Lights attract more hopeful Chinese to Finnish Lapland: Between January and November 2013, the number of Chinese people staying overnight in Finland shot up nearly 30% compared to the same period of 2012…

Antalya’s ruins drawing in Chinese tourists: Approximately 195,000 Chinese tourists have taken part in recent years in 12-day Anatolian tours to see the traces of various civilizations…

U.S. to be top destination for Chinese tourists: The number of Chinese visitors coming to the United States will more than triple by 2020…

France’s Nuit de Chine aims to woo coveted Chinese tourists: Nuit de Chine is a 4-day event to commemorate the 50th anniversary of the diplomatic relationship between France and China….

Chinese tourists say Aloha to Hawaii; Air China begins direct flights from Beijing to Honolulu, and airline officials say they see plenty of demand for the new route…

China Luxury Tourism :

3 key reasons more Chinese luxury shoppers will buy abroad in 2014: Differentiation; the search for the one-of-a-kind product; Quality of the service: salespeople abroad are more knowledgeable; and Fear of fakes as many items are counterfeit in China…

China’s High Net Worth Individual are busier than ever : Hurun Report 2014 Survey on China Luxury Consumers shows , among other facts, that Chinese HNWI are on business trips on average 8 days a month…

Latest European luxury brands Weibo and Wechat campaigns: Louis Vuitton, Lancôme, Porsche, L’Oréal, and TAG Heuer want to celebrate Chinese New Year with their followers…

As Chinese New Year nears, US cities vie for tourism dollars: U.S. cities are luring China‘s nouveau riche anxious to avoid Chinese New Year travel rush at home…

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If you have China related stories or questions to contribute, send them to us by email [email protected].

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

Sincerely, Roy and the ChinaContact Team

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors.

Working with destinations, operators, brands, hospitality providers, media and events.

chinacontact.org

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Ahead of ILTM (International Luxury Travel Market) Asia 2014 in Shanghai, ChinaContact is happy to offer all-inclusive packages to help your business make the most of this event and enter China’s luxury tourism market in style.

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China-Ready

Certification Programme

The China-Ready Programme from the China Edge Academy consists of 4 half-day workshops on March 10-13, 2014 at the prestigious May Fair Hotel in London

This modular training provides luxury brands with the knowledge and tools to Plan, Engage and Deliver tailored services to the global Chinese consumer.

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China Edge

Cultural Training

This workshop will take place on February 12th at the May Fair Hotel in London.

It aims to enhance your understanding of nuanced cultural and behavioural differences that affect consumer habits and your sales. Learning to be sensitive to these cultural differences and finding out more about your customers leads to higher loyalty, retention, referrals and profits.

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China Kick-Start Programme

China Edge launched a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing, culture and language by providing a complete toolkit with accompanying hands on guidance from start to finish.

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Plan-Ahead

China Focused or Related Events

-2014 Guangzhou International Travel Fair, GITF, 27 February – 3 March. China Import and Export Fair Pazhou Complex, Guangzhou.

- 2014 ITB Berlin 5 to 9 March . The Messe Berlin, Berlin.

- 2014 China Outbound Travel & Tourism Market, COTTM : 9-11 April. National Agricultural Exhibition Center, Beijing.

- 2014 World Travel Fair, WTF, 9-11 May. Shanghai Exhibition Center (SEC), Shanghai.

- 2014 International Luxury Travel Market Asia, ILTM Asia : 2-5 June, Shanghai.

- 2014 World Travel Market, WTM: 3-6 November. ExCeL, London.

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