Tapping the High Net Worth Chinese abroad – Travel and Shopping, the Complete Presentation Set

Following the enthusiastically received symposium in New York on how to reach and engage the Chinese High Net Worth travellers and consumers on 29th February, the complete seminar presentations for both sessions are now available for those who were unable to attend. China Luxury Network, Jing Daily and ChinaContact jointly hosted two high velocity seminars […]

Protected: Download links to all presentations of the 29 Feb 2012 symposium on High Net Worth Chinese Travellers and Consumers

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High Net Worth Chinese: Driving Customer Acquisition and Loyalty

Symposium High Net Worth Chinese: Driving Customer Acquisition and Loyalty February 29, 2012 New York City Find out more and register here Chinese tourists spent more than US$7 billion overseas during this year’s Chinese New Year holiday. Spendy tourists from China are knocking on your door, to the tune of a billion dollars a year. […]

Welcoming the Dragon and assessing China outbound in 2011

I warmly extend a very happy Chinese New Year to everyone who is celebrating this week. Including the millions of Chinese who are using this long holiday not just for the traditional custom of visiting family but to explore further afield and visit new destinations around the world. In New York, my friends at Affinity […]

BBC tackles the Chinese visitors to UK

Recent news piece about Chinese visitors/shoppers showed their impact on retail, as they spend 3 times more than the average tourist in places like Bicester village and Oxford street. They interviewed Carey Fletcher from China Holidays who rightly explained that restrictions on entry visas and limited capacity on flights is limiting the growth. The story […]

Roy’s interview on the China Business Network – Chinese travellers and World Travel Market

Click here to listen to the podcast, on the China Business Network.

Download the podcast with Roy Graff’s interview on Monocle24 talking about China’s outbound tourists

Click here to listen to the podcast. The interview starts 28 minutes into the program. The topic was how the Chinese outbound tourism has evolved over the last few years.

China outbound tourism education series part 18: Language

Knowledge of foreign languages is very limited despite compulsory English studies at school. There are no opportunities to practice and Chinese are inherently shy about what they do not master. Information in Chinese is a necessity on board airlines, in restaurants, tour attractions, hotels and so on. This can begin with marketing collateral and extend […]

China outbound tourism education series part 17: Hospitality, service and etiquette

Chinese people are quite patriotic and proud of their culture. It is considered ill-mannered to criticize China for sensitive issues like human rights, Taiwan or Tibet, which are based on Western media information they have no access to. As leisure tourists they do not expect to enter into political discussions. Based on China’s history of […]

China outbound tourism education series part 16: Consumer behaviour

Food and drink Chinese cuisine is world famous. Chinese travellers do not easily accept other cuisines. Whenever Chinese cuisine is not available, Chinese travellers will have a hard time adjusting. At least one Chinese meal a day should be arranged. Chinese meals are shared together which often results in less expensive dining compared to Western […]