China’s tourism economy is already dramatically impacting on the global tourism industry. In 2012, more than 83 million Chinese travelled abroad. China is now the single largest source of international tourism while possessing the largest domestic tourism market in the world. Diversification in travel demands and demographics is providing new opportunities and increasing the competitive pressure on suppliers. Costs are also increasing and China is no longer the cheap option. More Chinese companies are seeking incentive travel inspiration and more Chinese destinations are offering modern meeting venues. In both inbound and outbound business, it is imperative to know how to negotiate and work with the Chinese.
This talk will explain the challenges, highlight the opportunities and answer your questions on China.
