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China Insider series

Hospitality for Chinese visitors

Suitable for: Hotels and other accommodation providers, tour attractions and retail outlets. Anyone involved in receiving and looking after Chinese visitors as tourists or business delegations.

Chinese outbound tourism market growth has been rising at 12% per year. A new type of affluent and savvy Chinese traveller is emerging who spends a lot and expects a lot. The aim of this workshop is to offer practitioners of hospitality in tourism the chance to learn about what will undoubtedly become the largest tourism market in the world within 10 years. Already known for growing affluence and high spending, the Chinese visitor has different expectations and travel habits from Western tourists. Having the knowledge to understand this and accommodate their needs will make your business stand out and generate further sales from this market.  

Program: Hospitality for Chinese VIPs, cultural awareness and tips for successful communication. The workshop is critical and instrumental to achieving the Quality Label for Chinese tourism licensed by COTRI (China Outbound Tourism Research Institute).

What you will achieve: 

• Gain insight into Chinese inter-personal networking and Chinese culture affecting business and personal relations.
• Avoid culture shock, anticipate cultural differences and learn to break the ice.
• Collect strategies for adaptation of message and Communicate in China efficiently and clearly.
• Understand Chinese business etiquette and negotiation skills.
• Identify strengths and weaknesses in attracting Chinese guests.
• Learn to prepare a marketing plan for the Chinese outbound tourism market

Cost:

• Half day (2.5 hours) £1,500 per class (maximum 20 people)
• Full day (5 hours) £2,500 per class (maximum 20 people)