ChinaContact Weekly Newsletter, December 9th , 2013

ChinaContact

Weekly Newsletter

9th December, 2013

Greetings!

This week, British culture secretary Maria Miller has announced the launch of the “Britain’s China Welcome campaign” for spring 2014.

This announcement follow on from the recent efforts made by the country to simplify visa application to the UK for Chinese visitors and increase the acceptance of CUP cards in the country to catch a greater part of the world’s largest outbound tourism market.

Businesses from the British tourism sector should then get ready to accommodate, serve, and guide a rising number of Chinese tourists for the years to come…

Last Week’s Headlines

in the Tourism Sector

Top Stories of the Week :

Initiative launched to attract more Chinese tourists to the UK	China’s QUNAR looks to mobile to hone strategic edge
Culture secretary Maria Miller has outlined plans to make the UK the most welcoming destination in Europe for Chinese visitors. The China Welcome initiative, to kick off next spring, was unveiled as part of Prime Minister David Cameron’s three-day visit to China. It will showcase, promote and develop how the UK travel industry caters to the needs of Chinese visitors. … Read more	Baidu-backed Chinese online travel agency Qunar sees mobile travel bookings as a crucial part of its strategy to keep grabbing market share and remain China’s most-visited online travel website. Qunar wants to provide China’s most comprehensive product so consumers can do both search and bookings “at their fingertips” as China’s travel bookings are migrating from PCs to mobile devices. Read more

China outbound Tourism:

EasyJet rolls out dedicated Chinese homepage : Content is translated into simplified Chinese with information about flying with the airline…

A new generation of Chinese tourists driving growth : but the opportunities may be mainly for the budget airlines and hotel chains…

Travel destinations for China Tourism :

Pacific finds innovative ways to strengthen position in China outbound market : Samoa, Fiji, Vanuatu launch a programme to increase the number of Chinese visitors into the region…

The trend of catering to Chinese travelers is spreading across North America : high-end hotels are offering new menus, Chinese-language newspapers, slippers, teakettles and even monogrammed pillows in the room…

Increasing Chinese tourists embrace fear of extreme and outdoor sports in Australia and New Zealand : many Chinese tourists are now indulging in bungee jumping, skydiving, surfing, jet boat…

France raises a glass to Chinese tourists : Chinese tourists travelling to France will find a variety of wine-themed tours with Chinese-language tour guide…

Chinese tourists set to ditch Hong Kong for wider world : The city’s position as mainlanders’ favoured travel destination might be challenged over time as they visit more places beyond Asia…

China Luxury Tourism :

China’s luxury market losing sheen as 2014 looks grim : Top foreign brands,are witnessing extreme change of fortunes, with flat sales hinting that China’s luxury market is losing vigor …

Paris slumps, London soars in Chinese tourist spending : In Britain, Chinese visitor spending in the first half of 2013 has grown by a massive 132 percent year on year, totaling 181 million pounds…

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If you have China related stories or questions to contribute, send them to us by email [email protected].

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

Sincerely, Roy and the ChinaContact Team

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors.

Working with destinations, operators, brands, hospitality providers, media and events.

chinacontact.org

About China Edge

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China Edge launched a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing, culture and language by providing a complete toolkit with accompanying hands on guidance from start to finish.

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Plan-Ahead

China Focused or Related Events

-2014 Guangzhou International Travel Fair, GITF, 27 February – 3 March. China Import and Export Fair Pazhou Complex, Guangzhou.

- 2014 China Outbound Travel & Tourism Market, COTTM : 9-11 April. National Agricultural Exhibition Center, Beijing.

- 2014 World Travel Fair, WTF, 9-11 May. Shanghai Exhibition Center (SEC), Shanghai.

- 2014 International Luxury Travel Market Asia, ILTM Asia : 2-5 June, Shanghai.

- 2014 World Travel Market, WTM: 3-6 November. ExCeL, London.

Follow all the China related trade events by subscribing to our events calendar

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ChinaContact Weekly Newsletter, December 9th , 2013

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