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ChinaContact Monthly Newsletter, April 2014

May 6, 2014 By

 

 
China Outbound Tourism
 

 

Monthly Newsletter
 
April 2014
Tuesday 6th April
Greetings!
 
 

What should have been the China-Malaysia Friendship Year as well as the Visit Malaysia Year has turned into a general “Boycott Malaysia” movement initiated and passed on via the social medias, proving once again how powerful and influential these platforms are in China.

  

Following the controversy surrounding the disappearance on March 8th of Flight MH370 on its way to Beijing from Kuala Lumpur, Malaysia, Chinese online travel agency Elong made clear it would stop selling Malaysia Airlines flights “indefinitely until the Malaysian government and Malaysia Airlines release every piece of information they have in order to find out the truth about the missing flight as soon as possible“. The move was followed by several OTAs including LY.com, Qunar and Mango.

 

In addition, the Chinese government’s pressure on the Malaysian authorities due to the perceived lack of information regarding the whereabouts of the plane reinforces China’s new acquired leadership in the global tourism sector. No doubt that the country has the power to influence where Chinese travellers can spend their money, first through the well-known  Approved Destination Status policy (ADS), but also the way we see it today, by emphasizing the inadequate coordination and communication strategy implemented by Malaysia Airlines during this crisis and thus cutting down on Chinese travellers’ eagerness to visit this once very popular destination. Some experts even predicted that Chinese arrival to Malaysia would drop up to 40% this year. 

 

 
Destinations willing to welcome Chinese tourists have to be extremely careful and tactful in the way they deal with any matter involving these special guests as any faux pas will lead to immediate counterblast. The new wave of Chinese tourists is actually a double edged boon.div>

 

Reminder :

I will attend TDS Asia in Singapore in May where I will speak about China travel market and  Sylvie and I will have a stand at the ILTM in Shanghai in June under the brand name of China Edge. I would be happy to personally meet you at any of these event. Please contact us to arrange an appointment.

 

 Roy                 

———————————–
If you have China related stories or questions to contribute, send them to us by email [email protected].
Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.
 

Save the date: China Edge Workshop 14th May
Chinese Luxury Consumer Insights 
and Chinese Cultural Awareness Training


Venue :  
The May Fair Hotel, Stratton St, London

 

Schedule :
8.30-11.00 am on May 14th

This workshop aims to enhance your understanding of nuanced cultural and behavioural differences that affect consumer habits and your sales. Learning to be sensitive to these cultural differences and finding out more about your customers leads to higher loyalty, retention, referrals and profits.

You will be briefed on the following areas of Chinese culture and etiquette:
  • Cross-cultural awareness
  • Brief background on China and origins of Chinese culture
  • How to learn about your Chinese consumers
  • Core Chinese Cultural Values of Face and Guanxi
  • Case study – shopping in Chinese culture
  • Greetings and Chinese business etiquette

Keynote speakers :

Yu Sun, Cross-cultural consultant at Orient Business Consulting

Roy Graff, ChinaContact Managing Director, China Edge Director

 

Read more and register for the event

News From ChinaContact
Eurostar sponsored DIY travel workshop in Beijing: 50 high net worth Chinese guests, selected out of 250 registered applicants, attended the 3 hour workshop at Beijing’s Parkson Department Store VIP salon…
GREAT China Welcome Business Summit: The presentation Roy Graff gave at the event as well as a video where some delegates who attended the event give their insights and share their experiences with the Chinese market is now available …
Major boost to attract high spending Chinese tourists: VisitBritain is introducing a major new programme aimed at increasing the number of high spending Chinese visitors that are already estimated to bring up to £1.2 billion annually to the UK economy…

News From The WWWorld…

Special Feature: Is Europe Ready For Chinese Tourists? 

Different cities possess different sub-cultures

European countries  are making an extra effort to attract the growing numbers of cash-rich Chinese tourists.
[...]
But have extra special efforts also been made to gain a real understanding of the needs and wants of the typical Chinese tourist in Europe?…

Read more
We have to become more Chinese in thinking
European tourism experts said successfully attracting Chinese tourists was not just a matter of crossing the language barrier, but also of thinking of their culture and customs[...]
This can range from having more Chinese food on menus, employing Chinese-speaking staff...

Read more
EU to relax tourist visa rules
 
The European Commission put forward a proposal to revise the European Union’s visa code for third-country visitors to the Schengen passport-free area.
The aim is to shorten and simplify the procedures for those wanting to come to the EU for short stays…

read more
General Outbound News
  • China to become world’s biggest business travel market in 2015 
  • How the growing Chinese middle class is changing the global tourism industry
  • Chinese tourists to take up 1/5 of global travel spending in next decade
  • David Scowsill: Why does China and the world need tourism?
  • First quarter report of Chinese outbound tourism satisfaction investigation
Travel trade
  • WTTC 2014 Comment: China’s outbound tourism is just starting
Travel Destinations
Africa
  • Zambia Tourism Board seeks to woo Chinese tourists
  • Chinese tourists laud their visit to Kenya
  • Tanzania: Tourist arrivals from China rise three-fold
America
  • US considers more easing of visa policy for Chinese
  • Manhattan fights NJ, Flushing for Chinese tourists
  • Hawaii not China-ready, airline boss says
  • Chinese tourists to USA and Canada should visit the Bahamas
Asia
  • Taiwan: Most independent Chinese tourists plan return trips
  • Number of Chinese visitors to North Sumatra increases
  • Maldives tourism boosted by rise in Chinese arrivals
  • South Gyeongsang lures Chinese with chartered flights
  • Vietnam authorities crack down on Chinese signboards 
  • Thailand big winner in Chinese tourism as Singapore and Malaysia drop   
  • Sharjah eyes bigger share of Chinese travel market
  • Chinese tourists flock to Israel
Europe

  • UK to offer 24-hour visa service for Chinese visitors

  • Manchester winning Chinese tourist spend

  • Ireland : Tourism chiefs in bid to lure Chinese

  • Chinese tourists love Catalonia – and it shows

  • Inundate us, Sicilian mayor urges Chinese tourists

  • Croatia ready for more Chinese tourists

  • ‘Welcome to Paris’: Minister charms Chinese

Oceania
  • Australia is attracting a wealthier, more adventurous tourist from China
  • Does Australia make it hard for Chinese tourists to apply for a visa?
  • Fiji: New fashionable destination for Chinese tourists
  • Chinese tourists urged to stay safe on New Zealand roads
  • New Zealand: This country tops China’s favorite travel hotspots
Luxury Tourism

Travel and Hospitality

  • China’s cruise market to become world’s second largest by 2017
  • Top 3 destination “Must Haves” for Chinese travelers
  • How to engage China’s traveling “essayist” luxury consumers
Retail
  • What are Chinese luxury shoppers buying online?
  • Miu Miu: Prada’s secret weapon to win over China’s young luxury shoppers
  • Luxury brands expand portfolios to fend off China slowdown
  • Why China’s luxury slowdown hasn’t stopped price hikes
  • China’s addiction to luxury goods
Aviation
  • Air China to commence Beijing-Washington nonstop service
  • China’s tourism boom sends airlines soaring
  • AirAsia to launch Xian-Kuala Lumpur flights
  • Hainan Air to start Boston-Beijing direct flights
  • Air France to Fly A380 to Hongkong
  • Ireland: Air links top Varadkar’s agenda in China visit
Online and Digital News

Online Travel 

  • DerbySoft secures $9m funding, will ramp up MetaSearch Manager
  • A Chinese Travel Powerhouse in the Making?
  • China’s online tourism sector may see more integration, acquisitions
  • Shijiebang acquires social travel company Tukeq
  • How Qunar’s CEO built China’s largest travel booking site from scratch
  • China online travel journal service 117go raises $20 million

E-commerce  

  • No one tops Chinese consumers in thirst for brand knowledge 
  • China’s next multibillion-dollar e-commerce industry
  • 5 vital ways beauty brands can break ahead in China’s digital landscape
  • China’s mobile commerce spending to surpass $50 billion in 2014
Social Media 
  • China Social Sharing Report in 2013
  • Wechat offers France direct line to mobile-savvy Chinese tourists
  • Almost all Weibo messages are generated by just 5% of users
  • WeChat still lags Weibo for brand recall, not a good marketing tool-yet
  • Instant messaging flies into travel – WeChat adds flight booking service
                                                                                                
      

 

Sincerely, Roy and the ChinaContact Team
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Disclaimer: With the exception of articles published on the ChinaContact blog, articles mentioned and linked in this newsletter have been curated to bring you news and information about topics relating to Chinese outbound tourism. The opinions expressed in these articles are of the authors only and are not endorsed by ChinaContact. We make every attempt to verify the accuracy of news stories. We are not held liable for any inaccuracies or misrepresentations in these articles.
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Plan-Ahead:
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Related Events

- World Travel Fair, WTF

9-11 May, Shanghai

- Travel Distribution Summit Asia, TDS

May 27-28, Singapore 

(Meet ChinaContact team members)

- International Luxury Travel Market Asia, ILTM 
2-5 June, Shanghai

(Meet ChinaContact team members)
- Travel Distribution Summit China, TDS China, 3-4 September, Shanghai
- Incentives, Business Travel and Meetings Expo China, CIBTM
17-19 September, Beijing

- World Travel Market, WTM3-6 November,
London (Meet ChinaContact team members)
- China International Travel Mart, CITM

13-16 November,Shanghai

 

-China Outbound Travel & Tourism Market 2015,

COTTM, 14-16 April 2015  National Agricultural Exhibition Centre, Beijing. 

 

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