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ChinaContact Weekly Newsletter, 12th May 2014

May 12, 2014 By

 
 
 
ChinaContact

 

Weekly Newsletter

 

12th May, 2014
Greetings!
   
China Edge Workshop on Chinese luxury consumer insights and Chinese cultural awareness training will take place this week on Wednesday 14th, at the May Fair Hotel, London.

From 8.30 am to 11 am  you will learn to be sensitive to cultural differences and find out more about your customers leads to higher loyalty, retention, referrals and profits.

Yu Sun, cross-cultural consultant at Orient Business Consulting and ChinaContact Managing Director Roy Graff will brief you to the particularities of Chinese culture and etiquette and answer the following questions about Chinese customers:

  • How do they find inspiration, plan and execute their travel?
  • Where do they come from in China and the rest of the world?
  • What are they looking to spend on? 
  • Why are they outspending all other nationalities? 
Read more and book your seats for the event

Last Week’s Headlines 
in the Tourism Sector

Special Feature : WTTC Global Summit 2014
Why global recovery could depend on China’s taste for luxury

 

Around half of the visitors who flock to Bicester retail village are Chinese nationals, making the one-hour train trip from London, or using the fleet of special coaches that head there each day -to stock up on luxury goods. 
 
A World Bank-backed report declared that China’s currency, the yuan, will go further than previously thought in the hands of the Chinese consumer and that this supercharged purchasing power will push the world’s second-largest economy ahead of the US this year…
 
Read more

Travel trade calls for shake-up to meet mainland China tourist boom 

From Auckland to Angkor Wat, Chinese tourists are exploring the world in numbers that has the travel industry rushing to lay out the welcome mat. The challenge remains whether businesses and governments can co-ordinate the right reception strategy.

Travel lobby executives complain governments are asleep to the economic and job-creation potential Chinese tourists can bring. Gripes include infrastructure construction delays, stringent visa and border controls, and poor workforce training… 

Read more

China outbound Tourism:

China desperate to improve image of its overseas tourists: “Tourists traveling abroad for the first time lack cross-cultural communication skills. They assume things tolerated in China are also acceptable in other countries”…

Travel destinations for China Tourism :

Chinese police to be drafted in to Paris to help protect tourists: The foreign officers will be deployed to key landmarks to prevent Chinese visitors being targeted by pickpockets and muggers…

 

Scotland should look to Chinese and older visitors for long-term tourism boom:  This means, among other things, providing more translation services (menus, tourist guides, directional signs) and offering more Asian cuisine…

 

Surge in Chinese arrivals boosts Maldives tourist numbers: According to the Tourism Ministry, the Chinese market expanded by 24% with an additional 16,960 tourists compared with the same period of 2013…

 

Why don’t the Chinese come to Latin America?: Nearly one million Chinese visit France and Germany, while another half a million visit Italy annually. Spain had 150,000 Chinese tourists in 2012. And what about Latin America? …
Chinese visitors now biggest spenders in Singapore: Arrivals by Chinese travelers fell 31% in the fourth quarter of last year but their spending rose slightly – by 1% – compared with the same period in 2012…

Luxury Tourism and Retail :
Brands need to keep up with changes in China’s luxury consumption patterns: Only the brands equipped to anticipate and manage these changes will take full advantage of the evolving perceptions of luxury…

Selling to China’s coming generation of (Wealthy) seniors: Some companies see a big business opportunity in the country’s 40-somethings, and they are shaping their marketing to fit…
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If you have China related stories or questions to contribute, send them to us by email [email protected].

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

 

Sincerely, from the ChinaContact Team

 

Disclaimer: With the exception of articles published on the ChinaContact blog, articles mentioned and linked in this newsletter have been curated to bring you news and information about topics relating to Chinese outbound tourism. The opinions expressed in these articles are of the authors only and are not endorsed by ChinaContact. We make every attempt to verify the accuracy of news stories. We are not held liable for any inaccuracies or misrepresentations in these articles.
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What is ChinaContact?
Pioneering China market entry specialist 
for the Luxury Tourism and Retail sectors. 
Working with destinations, operators, brands, hospitality providers, media and events. 
chinacontact.org

 

 

About China Edge
China Edge delivers strategy, training,
social media marketing and consumer engagement in the UK for luxury retail and hospitality.

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China Kick-Start Programme

China Edge launched a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing, culture and language by providing a complete toolkit with accompanying hands on guidance from start to finish

Read more

 

Plan-Ahead 
China Focused or Related Events
- 2014 Travel Distribution Summit Asia, TDS Asia:27-28 May, Raffles City Convention Centre, Singapore
- 2014 International Luxury Travel Market Asia, ILTM Asia: 2-5 June, Shanghai

 

- Travel Distribution Summit China,, TDS China: 3-4 September, Shanghai

- Incentives, Business Travel and Meetings Expo China,, CIBTM: 17-19 September, Beijing 
- 2014 World Travel Market, WTM: 3-6 November. Excel, London
 
- China International Travel Mart, CITM: 14-16 November, Shanghai

 

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