ChinaContact Monthly Newsletter November 2013

China Outbound Tourism

Monthly Newsletter

November 2013

Wednesday, 11th December

Greetings!

The year 2013 will be remembered as the year when China truly became the most important source market in the world and the last year (probably) when we would be talking about Chinese outbound tourism market in double digits. We also hit a small milestone at ChinaContact with our LinkedIn group growing to 1020 members. From the beginning I was planning for the LinkedIn group to act as a meeting place for professionals to ask questions and voice their opinion about tourism from China and finally I can see it happening in earnest. If you haven’t yet joined the group, it is free and easy to become a member and subscribe to the discussions, contribute and comment.

In the UK, last month saw the launch of the very first China-ready training program for luxury retailers by China Edge. In cooperation with the Bond Street Association, my fellow China Edge Directors and I presented a uniquely tailored 4 day training and strategy program for luxury retailers and hospitality providers. Attended by the top brands from New and Old Bond Street, the launch event presented the contents of the program and listed out the benefits of becoming China Edge certified. To learn more about this initiative, visit the China Edge website.

We will be taking a breather over the holidays and will not be sending out a newsletter for December. The next edition of our monthly newsletter will be published just before Chinese New Year. The weekly edition will also have a short holiday between December 23 and January 7th. Our Twitter feed will continue to post China related news content if you are hungry for more updates.

For 2014, we will be announcing a few new products and initiatives that I feel will offer exciting opportunities to you, our loyal readers. One of them is a chance to be represented at ILTM Asia (June 2014, Shanghai). We have a choice of packages and budgets to allow you to be part of this highly regarded luxury travel trade event. Please email us if you would like more information.

How was 2013 for you? If you have some stories to tell about working with Chinese customers or doing marketing in China, please email us at [email protected].

May you have a wonderful holiday season and a good rest with family and friends.

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If you have China related stories or questions to contribute, send them to us by email [email protected].

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

News from ChinaContact

ILTM ASIA 2014 Representation by ChinaContact

The International Luxury Tourism Market – Asia in Shanghai takes place in June 2014. It is the occasion for you to reach the new wave of high-net-worth Chinese tourists. They are looking for unique overseas experiences in destinations both in and outside Asia for their holidays and business travel. With their long experience in the Chinese tourism market, brand building and China market entry strategy, the ChinaContact team will help you make the most of this event.

ChinaContact is launching specially crafted packages to provide your business with the best conditions and services to have a successful and efficient ILTM. Advice tailored to your business activities and expectations will allow you to build brand awareness and attract the right kind of customers for your business.

Visit our website for more information or download our ILTM Asia presentation now.

China Edge successfully held its second sold out workshop

China Edge, the UK luxury retail and hospitality training and marketing group for the Chinese consumer market into the UK, held its second workshop on Wednesday 6 November at Getty Images Gallery in London. The workshop, focused on the Chinese luxury consumer demographics and purchasing behaviour, it was attended by a sold out audiences[...]

800 Million of ALIPAY Users Will Access UATP’s Network

Chinese travellers will now be able to buy directly from U.S airlines, worldwide railway companies, hotels, travel agencies even car rentals with their Alipay account as UATP and the China’s leading online payment system sign a partnership. UATP (Universal Air Travel Plan) and Alipay, announced their partnership on the 5th of November [...]

China Edge

CHINA KICK-START PROGRAMME

To enable any size company to start engaging with Chinese consummers

China Edge, the consortium of marketing and retails advisors on the Chinese visitor market, has created a ‘one stop’ fixed price planning and integrated sales, marketing and customers service solution for brands and retailers wishing to target Chinese tourists.

Titled China Kick-Start, the unique service is a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing, culture and language by providing a complete toolkit with accompanying hands on guidance from start to finish.

The membership of China Edge includes trade and investment consultancy company, China Business Service; the UK’s only full service Anglo Chinese Digital marketing company, Qumin; Chinese luxury tourism sector strategy and implementation consultancy, ChinaContact; cross cultural and communications consultant, Yu Sun; luxury market consultant and strategist Michaela Christine Wolf.

For more information contact: [email protected]

News From The WWWorld…

Top Stories

The China Travel Surge

VIDEO :

Thanks to more relaxed government restrictions on foreign travel and the rise of the Chinese middle class, with higher disposable incomes, Chinese outbound tourism is enjoying remarkable growth despite the economic slowdown of recent months. A survey by Hotels.com highlights current trends.

A new wave of Chinese travelers

Many of Chinese travelers are opting for independent, exclusive, and memorable international trips, citing dissatisfaction with the level of service and customer experience provided by domestic tour package companies. The three most prominent groups of Chinese tourists today are honeymooners, “silvers”, and donkey friends.

China Wants Residents to Weigh in on HolidaysAfter 80% per cent of the 2 million internet users who responded to an online survey by the State Council’s office in charge of national holidays said they were “dissatisfied with the current holiday arrangement”. China’s National Tourism Administration may be listening to complaints about the nation’s holiday schedule.

General Outbound News

China’s outbound tourism growing by 18%, and no sign of slowing down
Chinese can visit 18 countries without prior visas
Influence of new tourism law felt in Chinese outbound tourism
Chinese outbound tourism to grow by leaps and bounds
Bad habits make tourists tempting targets
Chinese passports now more welcomed globally

Travel Destinations

Africa

Namibia Yet To Benefit From Chinese Tourism Market
South Africa should make a concerted effort to attract Chinese tourists
Tanzania and China celebrate 50 years of friendship and usher in tourism cooperation

America

Guiding Chinese tourists through Beverly Hills’ Rodeo Drive
Chinese Tourists flock to the Big Apple
Northwest Territories, Canada, hopes to lure more tourists from China
Increasing numbers of Chinese coming to the United States

Asia

Japan logs record foreign arrivals,74% jump in October arrivals from China
Korea-China Tourism Cooperation, KTIS and UPI Provide New Membership Services for Chinese Tourists
Luring rising Asia’s middle-class key to Sri Lanka’s tourism resurgence
Hong Kong economy slows on weak global demand but Chinese tourists remain driving force
Taiwan wants more Chinese tourists – but can it cope with them?
Indonesia’s Tourism Minister visits China and launches Mandarin website
Chinese visitors up 107% in Q3 : Thailand second-biggest destination
One million tourists – a new milestone reached for the Maldives
Spain should adapt to attract Chinese tourists: industry experts

Europe

Britain to make it easier for Chinese tourists to visit
Chinese tourism to Britain will surprise some. Rise of red tourism industry
Chinese tourists spend less in Parisian department stores
A very unique experience that Finland can offer to Chinese tourists
On a mission in China to put Ireland on the tourist trail
We’re not the same country, Sweden, Switzerland tell Chinese
Sweden gets Chinese tourism boost
Chinese are the tourists from outside the EU who spend the most in Portugal

Oceania

Fiji, Samoa, Tonga, Cook Islands…to lure Chinese visitors
Arrowtown’s Chinese allure a goldmine. Arrowtown is one of only three original Chinese settlement sites in New-Zealand.
Vanuatu promoting itself to the Chinese tourist market

Luxury Tourism

Travel :

China’s luxury travel industry to take off, customized luxury travel has great potential
Young, rich Asians set the pace of global tourism with their propensity to travel across the globe
Las Vegas creates Chinese dining capital

Retail :

China’s luxury market: evolving, not declining. Deceleration does not mean crash.
By 2015, Chinese tourists could spend more than all the world’s luxury shoppers combined
In China, luxury is about more than high-end labels. Chinese consumers are more selective.
Intellectual property, High costs, Protectionism and finding qualified staff, the 4 challenges facing foreign luxury in China
Why China’s tech-savvy trendsetters are flocking to Farfetch
Meet the 2020 Chinese Consumer

Aviation

Air China launches non-stop service from Beijing to Honolulu from January 2014
Emirates has launched a fourth daily service between Dubai and Hong Kong
China Southern Airlines threatens Qantas‘ Kangaroo Route with its own ‘Canton Route’
Direct flights from Dublin to Beijing?
Hainan Airlines reaches out across Canada
Air Canada exploring Beijing to Calgary flight

Hospitality

The Charles Hotel making effort to increase its knowledge of Chinese customs
How hotels are adapting to Chinese tourists, learning Chinese etiquette
Chinese hotels in Europe ? American hotels in France get tourists’ business, why shouldn’t Chinese ones?
Preferred Hotel Group has unveiled a major new programme aimed at increasing its share of the lucrative Chinese market.
Wanda Hotels & Resorts wins World Travel Market “Global Awards” 2013

Technology and E-commerce

Online Travel

Accor unveils the online habits of travelers in Asia Pacific, highlighting interesting differences in the social media use of travelers from across Asia Pacific
Evolution in online travel, Shijiebang launches Trip Planning Assistant to help travelers with detailed planning of itinerary
How online technology affects tourism development
eLong has 35 million app downloads as hotel bookings soar via mobile
Baidu’s bet on travel search site proves profitable, Qunar was a smart investment
8Trip, a China online travel service raised $24.6 m to improve online platform and user experience

E-commerce

‘Social Shopping’ is All the Rage Now in China
China Tops E-commerce Opportunity Study
China’s unstoppable e-commerce market ready to ‘explode’.

In This Issue

ILTM Asia

Monthly News

Upcoming Events

Useful Links

ChinaContact Website

ChinaAdvisers Network

China Edge

ChinaContact on linkedin

China Edge on Linkedin

ChinaContact Tourism Network on Linkedin

(1000+ members)

You can follow our news and shared articles on Twitter, LinkedIn, blog, Google+ and find China related videos on YouTube or our blog.

ILTM ASIA 2014 Representation

Ahead of ILTM (International Luxury Travel Market) Asia 2014 in Shanghai, ChinaContact is happy to offer all-inclusive packages to help your business make the most of this event and enter China’s luxury tourism market in style.

Learn more about our packages here

For inquiries contact:

[email protected]

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors.Working with destinations, operators, brands, hospitality providers, media and events. We provide Strategy development, marketing planning, engagement, training and business development for the world’s most dynamic and promising tourism and consumer market.

About China Edge

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Last month’s Monthly China Outbound Tourism Newsletter

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2014 Guangzhou International Travel Fair, GITF

27 February-3 March

Guangzhou.

2014 China Outbound Travel & Tourism Market, COTTM

9-11 April

Beijing

2014 World Travel Fair, WTF

9-11 May

Shanghai

2014 International Luxury Travel Market Asia, ILTM

2-5 June

Shanghai

2014 World Travel Market, WTM

3-6 November

ExCeL, London

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