ChinaContact Weekly Newsletter, 24th February 2014

ChinaContact

Weekly Newsletter

24th February, 2014

Greetings!

Chinese tourists are evolving, looking for more quality in their travel, and although a Schengen visa allows them to visit 26 countries in Europe, many settle for 2 or 3 destinations only. They want to know more about the country itself, its culture, visit museums and have a taste of the local life.

Talking about taste; ‘wine vacation’ in France, Italia or Australia are increasingly popular among Chinese visitors. Some Châteaux in the Bordelais even offers the possibility to Chinese tourists to harvest grape themselves before tasting the wine…

No doubt Chinese tourists will continue flocking to their favorite holiday destinations but tourism operators should review their brochures to present them with more out-of-the-ordinary experiences.

Last Week’s Headlines

in the Tourism Sector

Top Stories of the Week :

Want Chinese tourists? be friendly to them	It could take a law to force Hong Kongers to be nice to mainland Chinese tourists
Very soon around 100 million Chinese tourists will have traveled outside their country every year. This is a market that is valued more than US$ 100 billion per year, says Atout France, the French Tourism Development Agency. But for European countries it would be wrong to rest on their laurels because Chinese tourists are increasingly demanding. Read more	Last weekend, dozens of protesters marched through Tsim Sha Tsui, a luxury shopping district, waving placards and chanting anti-mainland Chinese slogans. In an effort to stop Hong Kong residents from jeering and hurling insults at mainland Chinese tourists, Hong Kong is weighing a change in its laws to discourage such behavior. Read more

China outbound Tourism:

Chinese tourists ‘to spend over £310bn in 2014′: This figure would amount to around £30bn more than the previous year…

Chinese online travel agency 17u raises $82.5 million : The Suzhou-based online travel agency, which also known as TongCheng, will use the new fund to expand its domestic and international holiday package division, attraction ticket service and mobile offerings…

Travel destinations for China Tourism :

‘Get married in Greece’, new Athens campaign to woo Chinese tourists: The Greek National Tourism Organization (EOT) is planning honeymoon offers in order to increase the flow of Chinese tourists in Greece …

Kenya should also take advantage of the Chinese tourists boom : Kenya cannot begin marketing itself to Chinese tourists without seeking to exclusively cater for their welfare. This requires staff being re-trained to enable them to acquire new skills to serve Chinese tourists…

Taiwan ‘aerotropolis’ plan buoyed by Chinese tourists : The ambitious plan to transform the main Taoyuan International Airport into a regional aviation centre is tipped to attract more than $16bn in investment for the island’s biggest infrastructure project in more than three decades…

Chinese tourists’ palates more and more sophisticated, a boon for Australian wineries : international tourists are increasingly likely to add a winery trip to their Australian holiday itinerary, the Chinese driving demand…

Hungary to become for Chinese tourists the gate to CEE Region: The Ministry for National Economy and CNTAconcluded a MoU that establishes Hungary as the location of the coordination centre of the tourism association which unites tourism offices and service providers from China and the CEE countries.

China Luxury Tourism :

Baidu users care more about high luxury prices than fake goods: China’s luxury consumers are getting more cost-savvy data shows that netizens consider price to be the most important concern when searching for luxury goods online…

Outbound Chinese tourists to drive global luxury products market: Some 64.6% of Chinese tourists bought luxury products on trips to Hong Kong in 2013, 46% while in Europe and 33.4% while in the United States…

Want to sell luxury handbags to Chinese tourists? Open more stores in Paris : France has become synonymous with luxury in the minds of Chinese consumers and is the number one location for luxury purchases…

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If you have China related stories or questions to contribute, send them to us by email [email protected].

Make sure to get in touch if you are attending any of the industry events where I will be speaking or attending, as it is always good to have a face to face introduction or catch up. List of upcoming events is below.

Sincerely, Roy and the ChinaContact Team

ITB Berlin

5-9th March 2014

ChinaContact Business Development Manager Sylvie Chen and Account Manager Manuela Barba will attend the ITB Berlin from the 5th to the 7th and will be happy to meet you to discuss the possibilities of expanding your activities in the Chinese outbound tourism market.

Contact us at: [email protected] to set up an appointment.

We look forward to seeing you in Berlin!

ILTM 2014 representation

Ahead of ILTM (International Luxury Travel Market) Asia 2014 in Shanghai, ChinaContact is happy to offer all-inclusive packages to help your business make the most of this event and enter China’s luxury tourism market in style.

Learn more about our packages here

What is ChinaContact?

Pioneering China market entry specialist for the Luxury Tourism and Retail sectors.

Working with destinations, operators, brands, hospitality providers, media and events.

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China Edge launched a modular programme that overcomes the difficult challenge of understanding Chinese consumer behaviour, digital marketing, culture and language by providing a complete toolkit with accompanying hands on guidance from start to finish.

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Plan-Ahead

China Focused or Related Events

-2014 Guangzhou International Travel Fair, GITF, 27 February – 3 March. China Import and Export Fair Pazhou Complex, Guangzhou.

- 2014 ITB Berlin 5 to 9 March . The Messe Berlin, Berlin.

- 2014 China Outbound Travel & Tourism Market, COTTM : 9-11 April. National Agricultural Exhibition Center, Beijing.

- 2014 World Travel Fair, WTF, 9-11 May. Shanghai Exhibition Center (SEC), Shanghai.

- 2014 International Luxury Travel Market Asia, ILTM Asia : 2-5 June, Shanghai.

- 2014 World Travel Market, WTM: 3-6 November. ExCeL, London.

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